Market Overview

Fiesta Parade Floats Takes 9 Rose Parade Trophies for Its Clients, Including Sweepstakes for The UPS Store


The World's Most-Awarded Float-Builder and Its Clients Ring in 2019
with Top Honors at the 130
th Rose Parade

Parade Floats
, the most-awarded float-builder in Rose Parade
history, ushered in 2019 with nine award-winning float entries at
the 130th Rose Parade earlier today in Pasadena, California.

This press release features multimedia. View the full release here:

The UPS Store's 2019 Rose Parade Float "Books Keep Us On Our Toes" earned the Sweepstakes Trophy for ...

The UPS Store's 2019 Rose Parade Float "Books Keep Us On Our Toes" earned the Sweepstakes Trophy for most beautiful entry, one of nine awards for Fiesta Parade Floats. (Photo by Nancy Newman)

Among the Fiesta-built winners announced today was the The UPS Store's
float entry, "Books Keep Us On Our Toes," which was awarded the 2019
Sweepstakes Trophy, the Parade's top prize, given to the parade's most
beautiful float entry. The 2019 awards add to Fiesta Parade Floats'
unmatched position as the most award-winning float-builder in Rose
Parade history.

In total, Fiesta-built floats received the following awards:

  • Big Bear Rose Parade Association: "Play, Rest, Sleep" – Golden
    State Trophy
    for the most outstanding depiction of life in
  • Dig Alert: "Backyard Harmony" – Past President
    for most outstanding innovation in the use of floral and
    non-floral materials.
  • Dole Packaged Foods: "Rhythm of Paradise" – Wrigley
    Legacy Trophy
    for the most outstanding display of floral
    presentation, float design and entertainment.
  • Donate Life: "Rhythm of the Heart" – Judges
    for the most outstanding float design and dramatic
  • Easterseals: "Celebrating Easterseals 100 Years of Disability
    Services" – Leishman Public Spirit Trophy
    for most outstanding floral presentation from a non-commercial
  • Northwestern Mutual: "Spend Your Life Living" – Bob
    Hope Humor Trophy
    for the most whimsical and amusing.
  • Stella Rosa: "Taste the Magic" – Grand Marshal
    for most outstanding creative concept and float design.
  • City of Torrance: "The Power of Music" – Tournament
    Volunteer Trophy
    for most outstanding floral presentation of
    the Rose Parade Theme among floats 35 feet and under.
  • The UPS Store: "Books Keep Us On Our Toes" – The
    Sweepstakes Trophy
    for the most beautiful entry.

"We have a remarkable team at Fiesta Parade Floats and visionary clients
whose combined efforts have given us so much to be proud of," said Tim
Estes, president of Fiesta Parade Floats. "Countless hours, limitless
determination and unbridled creativity have once again shown how far the
enduring messages of our clients can go with design, floral presentation
and engineering."

Led by a talented and experienced team of Rose Parade veterans that
includes president Tim Estes and vice president and floral
director Jim Hynd, and backed by a group of world-renowned float
designers and artists, Fiesta Parade Floats maintains the highest award
win rate in the Rose Parade industry.

In addition to the award recipients, Fiesta Parade Floats delighted
parade goers with its entries for the AIDS Healthcare Foundation,
Carnival Cruise Line, Chinese American Heritage Foundation and Kaiser

For up to date information and news on the 2019 Rose Parade floats,
become a fan of Fiesta Parade Floats on Facebook,
and follow the Fiesta Parade Floats Twitter
feed, Instagram
and YouTube

About Fiesta Parade Floats

Based in Irwindale, CA, the 2019 Rose Parade is Fiesta's 31st
year as a world premier float-builder. Fiesta Parade Floats is
considered a leader in both floral technology and floral application
within both the float and floral industries. Maintaining the highest
award win rate in the Rose Parade industry, Fiesta also builds custom
props for television commercials, feature films, exhibits and theme
parks. For more information, visit

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