Market Overview

Destination Maternity Corporation Announces Motherhood Maternity Honored as 'Best Maternity Brand' by What to Expect


Destination Maternity Corporation (NASDAQ:DEST) proudly announced today
that Motherhood Maternity was voted Best Maternity Brand by What to
, the world's best known and most trusted pregnancy and
parenting brand, as part of their annual What to Expect Awards.
Destination Maternity's Motherhood brand was recognized for its
expansive on-trend fashion assortment, knowledgeable sales associates
and quality merchandise offered at an affordable value.

The What to Expect Awards honor the products that moms, dads and
moms2be swear by, based on the votes and nominations of parents who have
been there, bought that. This year over [150,000] readers voted for
their favorite brands, overwhelmingly recognizing Motherhood Maternity
as the Best Maternity Brand.

Marla Ryan, CEO of Destination Maternity commented, "We are extremely
honored to have Motherhood Maternity be recognized as Best Maternity
Brand as part of the 2018 What to Expect Awards. To be selected
by What to Expect's vast community of moms, dads and moms2be
further validates the quality and strength of the Motherhood Maternity
brand, which strives to keep new moms and moms2be comfortable and
stylish throughout their entire pregnancy and beyond."

What To Expect is based on the best-selling What To Expect book
series. They are a leading independent pregnancy and parenting site to
provide its audience with expert, authoritative, trustworthy and
evidence-based health information derived from a credible, medically
reviewed publication.

About Destination Maternity

Destination Maternity Corporation is the world's largest designer and
retailer of maternity apparel. As of August 4, 2018, Destination
Maternity operates 1,114 retail locations in the United States, Canada
and Puerto Rico, including 480 stores, predominantly under the trade
names Motherhood Maternity®, A Pea in the Pod® and Destination
Maternity®, and 634 leased department locations. The Company also sells
merchandise on the web primarily through its brand-specific websites, and, as well as through its website. Destination Maternity has
international store franchise and product supply relationships in the
Middle East, South Korea, Mexico, Israel and India. As of August 4,
2018, Destination Maternity has 188 international franchised locations,
including 11 standalone stores operated under one of the Company's
nameplates and 177 shop-in-shop locations.

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