Market Overview

BET Networks Reigns as the #1 Cable Entertainment Network in Growth Year-over-Year for the 2017-2018 Season Among P18-49 and Millennials 18-34

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BET REMAINS THE #1 CABLE NET FOR 13 SEASONS STRAIGHT AMONG AFRICAN
AMERICANS 18+

THE BOBBY BROWN STORY CLAIMS THE #1 CABLE PROGRAM SPOT AMONG
AFRICAN-AMERICANS 18-49 FOR THE 2017-18 SEASON CONTRIBUTING TO
 THE
NETWORK'S FIVE CONSECUTIVE QUARTERS OF RATINGS GROWTH STREAK

BET IS A TOP 20 CABLE NETWORK OF 2017-18 SEASON IN TOTAL DAY AMONG
TARGET DEMO, P18-49 (#16)

BET Networks, ((a subsidiary of Viacom Inc., NASDAQ:VIA, VIAB)), is
closing out Fiscal Year 2018 on an upward streak of five consecutive
quarters of year-over-year growth (P18-49)
!* This fiscal year BET is
claiming a colossal amount of #1 rankings! BET is the #1 cable
entertainment network in growth Y-o-Y for the 2017-2018 season among
adults 18-49**
and #1 in growth Y-o-Y on ALL TV (Cable and
Broadcast)
among the coveted Millennial Women 18-34 demo this
Season.** The top 20 cable network is also #1 in Growth Y-o-Y on
ALL Cable among Millennials 18-34 this Season
.** From the ratings
success of "The Bobby Brown Story" that reached 13.4 Million total
viewers +2 and in its premiere week crushing the competition as the #1
Cable Program among African-Americans 18-49 of the 2017-18 Season***

to the stellar "Black Girls Rock!" Awards that was its highest since
2015, scoring double-digit gains versus last year, BET Networks is on
fire!

BET continues to dominate on digital, BET's O&O site and apps are up 14%
versus the same time period in FY2017 (Source: Adobe
SiteCatalyst Oct 2016- Aug 2017 vs. Oct 2017- Aug 2018)
and
across social platforms (Facebook, YouTube, Instagram, Twitter) BET is up
153%
versus the same time period in FY2017 (Source: Domo Oct
2016- Aug 2017 vs. Oct 2017- Aug 2018)
.

Check out how BET rose to the top in 2018 below:

BET Closes 2018 with Resilient Ratings Growth*

  • BET is one of the few nets reporting ratings upswing amid a
    challenging TV environment, with 5 quarters of consecutive
    year-over-year gains (P18-49)
    since 2017:
    FY17 Q4: +28%, FY18
    Q1: +16%, FY18 Q2: +8%, FY18 Q3: +23%, FY18 Q4 YTD: +5%

BET Remains the #1 destination on Cable among
African Americans across Key Demos**

  • BET ends as #1 in Growth Y-o-Y on All Cable among P18-49 of
    the 2017/18 Season
    • BET in 2017/18 Season is up +14% ratings growth & +20% share
      growth vs. Year Ago! P18-49
  • BET is the #1 Cable Net for 13 consecutive seasons among African-American
    Adults 18+
    (2005-06 Season thru 2017-18 Season).
  • BET is the #1 Cable Net of the 2017-18 Season in total day
    among African-American Adults 18-49.
  • BET is the #1 Cable Net of the 2017-18 Season in total day
    across Key AA demos this Season:
    • Key AA Demos include AA P18-49, AA P25-54, AA P18+, AA P2+, AA
      Teens 12-17, AA Millennials P18-34, AA P35+, and AA P50+
  • BET is the #1 TV Net of the 2017-18 Season among African-American
    Millennials 18-34
    .

BET within its target demo, a top 20 cable net
(P18-49) while a top 15 cable net among Millennials P18-34**

  • BET is a top 20 cable net of 2017-18 Season in total day among Target
    Demo, P18-49 (#16).
  • BET is a top 15 cable net of 2017-18 Season in total day among Women
    18-49 (#13).
  • BET is a top 15 cable net of 2017-18 Season in total day among Millennials
    P18-34 (#11).
  • BET is a top 10 cable net of 2017-18 Season in total day among Millennial
    Women 18-34 (#9).

BET's "The Bobby Brown Story" Is the #1 Cable
Program among African-Americans 18-49 of the 2017/18 Season***

  • "The Bobby Brown Story" was watched by 13.4MM total viewers 2+ and
    6.0MM Adults 18-49 viewers in its premiere week
    (Live + 3,
    premieres and encores, 1-min qualifier)
  • BET has the #1 Cable Program among AA P18-49 for 2
    consecutive seasons
    (#1 in 2016-17 Season: New Edition)
  • BET has the #1 Cable Program among Adult Women 18-49 for
    the 2-night event (9/4-9/5/18)!
  • With "The Bobby Brown Story", BET ranked as the #1 Social
    Cable Primetime TV Network For 2 consecutive nights,
    totaling to
    889K Social Media Interactions.

BET dominates the tent pole arena with top
rankings

  • BET has 3 out of the top 5 cable awards shows this season (FY18) among
    ALL Adults 18-49, more than any other cable net in the top 5:
    BET
    Awards 2018 (BET): 1.6MM (#1), BET Hip Hop Awards 2017 (BET): 992K
    (#3) and Soul Train Awards 2017 (BET): 787K (#4)****

BET Awards 2018*****

  • BET Awards 2018 Event Night reached 14MM Viewers and 6.2MM P18-49 (includes
    pre/post/main event across all simulcast nets on 6/24/18)
  • #1 Cable Award Show (P18-49) for the 4th
    consecutive year
  • #1 Cable Award Show (AA P18-49) for the 17th
    consecutive year
  • #1 Ad-supported cable show Premiere Day (P18-49) for 11 Years
    Straight

BET Awards Social Digital Highlights******

  • BET Awards and BET Experience content on BET.com saw an increase of
    +29% in page views vs. same weekend last year
  • Unique Visitors for BET Awards content on iOS and Android was up
    +60%
    vs. day of awards prior year
  • Video Views across BET's Apps and Connected Devices grew +595% vs.
    day of awards prior year
  • Significant growth driven by substantial lifts from Roku (+1502%) and
    Amazon Fire (+362%)
  • The 2018 BET Awards was the #1 most social cable awards show
    year-to-date with 2.1M mentions
    (Nielsen Social, 6/24/18),
    beating out the heavily talked about World Cup games.

Black Girls Rock! 2018*******

  • Black Girls Rock! 2018 was watched by 4.2MM viewers 2+ and 1.6MM
    adults 18-49 on its premiere night
    (reach based on 1-minute
    qualifier, BET+ BETHer)
  • Across its 2-net simulcast, Black Girls Rock! 2018 premiere had
    DOUBLE-DIGIT GAINS versus last year's installment:
    UP +23%
    in P18-49 Cvg Rtg
    (.515 vs. .418), UP +59%
    in total viewers IMPS
    (1.3MM P2+ vs. 801K P2+)

BET posts impressive digital and social growth

  • FY2018 to date BET had 249.5M streams across O&O site and apps, up
    14%
    versus the same time period in FY2017. (Source: Adobe
    SiteCatalyst Oct 2016- Aug 2017 vs. Oct 2017- Aug 2018)
  • FY2018 to date BET had 837M streams across Social Platforms
    (Facebook, YouTube, Instagram, Twitter) up 153% versus the same
    time period in FY2017. (Source: Domo Oct 2016- Aug 2017 vs. Oct
    2017- Aug 2018)
    • BET YouTube subscribers growth is +141% vs December 2017,
      with 804k subs currently.
    • BET produced its best performing digital original series ever! 9
      episodes of Excess with Pio generated over 15M total social
      views
      to date (10.3M views on YT and 26.7M minutes watched) (Source:
      YouTube Analytics, TubularLab Video views 2018 to date)
  • FY2018 to date BET had 640.4M minutes watched across Social
    Platforms (Facebook, YouTube, Instagram, Twitter) up 353%
    versus the same time period in FY2017. (Source: Domo Oct 2016- Aug
    2017 vs. Oct 2017- Aug 2018)

*Source: Nielsen (StarMedia Reports) | Live + Same Day | FY17 Q3 thru
FY18 Q4 YTD (3/27/17-9/4/18) | P18-49 Cvg Rtg/Share% on BET.

**Source: Nielsen (STARMEDIA Reports) | Live + Same Day (unless
otherwise stated) | Measurement Period(s): 2017-18 BET Season
(09/25/17-09/09/18) vs. YAGO and Historical Stat based on 2005-06 BET
season (09/26/05 - 09/24/06) thru 2017-18 BET Season-to-date
(09/25/17-09/09/18) by season based on the NHI Calendar | Total Day =
BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Cable Nets Total Day
as expressed in Nielsen platforms | Ad-Supported Cable while all TV
stats refer to Ad-Supported Cable and Broadcast | Exclude Kids, Sports,
News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks
that do not program 50% of 24 Hour Total Day | General Market ranker
stats are ¼ program based; and African-American ranker stats based on
time period. | Growth stats based on Absolute Impressions Difference |
All Ranked on Impressions (000)s. | Subject to qualifications which will
be supplied upon request.

***Source: Nielsen (NPOWER & StarMedia Reports); Live + Same Day (unless
otherwise stated). Measurement Period(s): 2017-18 BET Season
(9/25/17-9/5/18) and Bobby Brown Story premiered on BET and BETHer Tue &
Wed September 9/4-9/5/18. Competitive stat excludes repeats, movies,
specials; Based on Cable. Primetime (Mon-Su 8p-11p). Ranked on
Impressions (000)s. Reach based on Live + 3 across TBBS premiere week
(9/3-9/9/18 to include premieres and encores across BET + BETHer,
1-Minute Qualifier). Social Stats Based On Nielsen Social Content
Ratings Linear Metric 09/04/18-09/05/18 Across Facebook, Instagram &
Twitter For Cable Primetime Excluding Sports. Subject to qualifications
which will be supplied upon request.

****Source: The Nielsen Company (NPOWER Reports) | Live + Same Day Data
Stream | 2017-18 BET Season (09/25/17-09/2/18)| Primetime Mon-Sun
8pm-11pm | All Cable Telecasts excluding repeats, sports, general drama,
reality, and news | Ranked on Impressions (000)s.| Subject to
qualifications which will be supplied upon request.

***** Source: Nielsen (NPOWER Reports) | Live + Same Day Data Stream |
Cable Award Show historical data (P18-49) references: Measurement
Period: CY02-CY18-to-Date by Year based on NHI Calendar
(12/31/02-08/20/18)| Primetime Mon-Sun 8pm-11pm | All Cable Telecasts
excluding repeats, sports, general drama, reality, and news | 14MM Reach
based on a 1-Minute Qualifier (includes pre/post/main event across all
simulcast nets on 6/24/18 to include BET, BETHer, Logo, MTV, MTV2, VH1,
MTV Classic, and TV Land) | All Rankings on Impressions (000)s.| Social
based on Nielsen Social Content Ratings, linear metrics (cable specials
only, live/new). *1/1/18-8/20/18 excluding Instagram owned data and
news/sports specials. | Subject to qualifications which will be supplied
upon request.

****** Source: Social based on Nielsen Social Content Ratings, linear
metrics. *1/1/18-6/24/18 excluding Instagram owned data. Digital based
on Adobe Analytics, day of BET Awards and period of BET Experience,
Awards/Experience content only across all platforms. Data retrieved
6/25/2018. "Same weekend" last year in reference to full BET Experience
time period.

******* Source: Nielsen (NPOWER & StarMedia Reports). Live + Same Day
(unless otherwise stated). Black Girls Rock 2018 aired on 09/09/18,
8pm-10:30pm across BET + BETHer. Reach based on simulcast across BET &
BETher with a 1-minute qualifier. Highest Rated in 2 Years (based on
Total Viewers since 2015). 2017 EDAC on BET & BETher(801K P2+). #1 Among
AA Demos based on Ad-supported cable (AA P2+, AA P18-49, AA P18-34, AA
P25-54) on Sunday 9/9/18 (8pm-10:30pm); Time-Period based report.
Engagement = Length of Tune Program Report for P18+ (across Black Girls
Rock! Historical Premieres on BET: 2010 (11/7/10); 2011 (11/6/11); 2012
(11/4/12); 2013 (11/3/13); 2015 (4/5/15); 2016 (4/5/16); 2017 (8/22/17)
and 2018 (9/9/18). Median Income Based on P18-49. Social based on
Nielsen Social Content Ratings linear metric 9/9/18, ranked for Total
Interactions excluding Sports. Subject to qualifications which will be
supplied upon request.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ:VIA, VIA.B )), is the
nation's leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel is in nearly 85 million households and can be
seen in the United States, Canada, the Caribbean, the United Kingdom,
sub-Saharan Africa, France and South Korea. BET is the dominant
African-American consumer brand with a diverse group of business
extensions including BET.com, a leading Internet destination for Black
entertainment, music, culture, and news; BET HER (formerly CENTRIC), a
24-hour entertainment network targeting the African-American woman; BET
Music Networks - BET Jams, BET Soul and BET Gospel; BET Home
Entertainment; BET Live, BET's growing festival business; BET Mobile,
which provides ringtones, games and video content for wireless devices;
and BET International, which operates BET Networks around the globe.

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