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PRØHBTD Presents High Cuisine, New Original Show That Will Spark Culinary Revolution With Its Haute Cuisine Psyche-Delicacies


PRØHBTD Presents High Cuisine, New Original Show That Will Spark Culinary Revolution With Its Haute Cuisine Psyche-Delicacies

Travel Docuseries Will Follow Michelin-Starred Chefs Over Ten Episodes As They Create Truly Forbidden Cuisine.

PR Newswire

LOS ANGELES, Sept. 26, 2018 /PRNewswire-PRWeb/ -- Leading cannabis lifestyle media and brand platform PRØHBTD today announced the start of pre-production on High Cuisine, a new travel, food and mind-altering docuseries, in partnership with Totem Media.

Debuting in 2019 across PRØHBTD's rapidly growing network and additional distribution partners to be announced, the 10-episode, 22 minute travel docuseries will follow chefs Noah Tucker and Anthony Joseph -- veterans of Michelin-starred restaurants in Amsterdam and London -- as they travel the world in search of local dishes and ingredients in a mission to collect ancient mind-expanding herbs and plants to create truly forbidden cuisine. Their 'psychoactive gastronomy' takes the recent cannabis cookery trend up a notch, using exotic (safe, and mostly legal) ingredients like kanna, Syrian rue and 'magic' mushrooms to create a semi-orchestrated journey over several hours, courses and states of mind.

"We are making a big push investing in premium content that expands PRØHBTD's voice and audience and High Cuisine is evidence of that," said PRØHBTD's Chief Content Officer, Joshua Otten. "Not only are Noah and Anthony incredibly gifted chefs driven by a passion to find unique ingredients and altered experiences, but this is the first non-scripted network cooking series we've seen that embraces food, travel and entheogens in a way that is truly authentic."

"High Cuisine puts a press on what is taboo and what is the line between what is comfortable, like food, and what maybe isn't comfortable, like the drugs different cultures experiment with. People have always been interested in food and drugs, but no one has ever really put them together in the way that we're doing it," says High Cuisine chef Noah Tucker.

The first episode of High Cuisine takes place in Amsterdam and follows the chefs as they uncover and explore dozens of mind-altering herbs, leaves, barks, roots and seeds, all native to the cultural city. The chefs meet local experts in historic Dutch medicinal herbs, as well as modern cannabis testing techniques and restaurateur colleagues. The series provides an interesting, tasty addition to contemporary psychedelic trends, whether it's the 'micro-dosing' of psychedelics for focus and creativity that has been popularized by Silicon Valley execs, or the boom in ayahuasca tourism and the correlating interest in indigenous tribal herbalism.

High Cuisine's vision is to revolutionize the dining experience by skillfully fusing together haute cuisine and ancient mind-expanding herbs and plants into mouth-watering recipes that will take you on an unforgettable culinary journey.

The High Cuisine trailer first debuted on Facebook and quickly went viral, garnering more than 2.8M views without any sponsor support or paid media. Watch the trailer now at

PRØHBTD built the first and largest multi-platform video network in the cannabis industry. In addition to the company's flagship lifestyle destination, video content is syndicated across 17 different partner platforms including Apple TV, Roku, Amazon, Android TV, Dailymotion and others, which saw more than 23 million video views in August with an average view through rate of 3:45 minutes. The company creates a number of original programs including "Edibles" with Birdie Harrelson, niece of Woody Harrelson, and "Get Loud" with Slink Johnson (Adult Swim's "Black Jesus"). PRØHBTD recently made headlines after closing its Series A funding round with a total of $12 million raised to date.

The production agreement between PRØHBTD and Totem Media was brokered by Rooftop Content Group.

PRØHBTD creates, builds and markets cannabis brands to global audiences. The company has built a first of its kind cannabis ecosystem that includes a brand creation and product development platform complemented by an in-house original content studio and expansive multi-platform video distribution network reaching an available audience of 100+ million people. More than 60 cannabis brands partner with PRØHBTD for brand development, design, market strategy, video production and branded integration within its original content, which is made by a team of award-winning creators.

PRØHBTD is recognized as the exclusive global cannabis partner of Advertising Week and Entrepreneur Magazine.

Learn more at and

About the chefs:
Two influential tastemakers brought together by their polar opposite personalities, Noah Tucker and Anthony Joseph have worked together for more than ten years, opening top restaurants and consulting for upscale hotels throughout Amsterdam. Both with impressive backgrounds and experience working in a number of Michelin-starred restaurants, the two chefs bring their individual skills and unique cooking approaches together for a combination that is an explosion of the senses, on screen and off.

About Totem Media:
Totem Media is on the cutting edge between established order and the new age anarchy. Totem creates, produces and facilitates any endeavour: refining and redefining everything we do, from series, formats, and documentaries, to large-scale gameshows. We're always hungry for our next biggest challenge.

About Rooftop Content Group:
The way people consume entertainment is changing fast, though content and execution will always stay essential. We bundle technology, network, talent and vision, to make sure we stay on top of it.



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