Market Overview

RichRelevance Personalized Search Drives Double-Digit Digital Revenue Growth, Replaces Legacy Search

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Swap.com, Riachuelo and Other Digital Leaders Increase Conversion &
Sales with RichRelevance FIND
TM

Shop.org 2018 -- RichRelevance, the global leader in Experience
Personalization, today announced that B2B and B2C leaders continue to
switch to RichRelevance FIND™, the industry's only true personalized
search solution. With 8 in 10 shoppers always or often using search
while shopping, and 7 in 10 likely to leave a retail site that doesn't
provide good search results, companies who prioritize commerce search
are turning to FIND in record numbers to drive double-digit digital
revenue growth.

"As [digital experience] teams reestablish their relationship with
customers, site search becomes an increasingly important tool," wrote
Mark Grannan, Senior Analyst at Forrester. "Your customers expect fast,
relevant search capabilities on your site, just as they experience them
on any search engine."1

RichRelevance FIND replaces legacy site search solutions to deliver
unique, real-time contextual results based on actual customer intent,
behaviors, and preferences. The patented FIND technology leverages
decades of investment in open source and self-driving AI to deliver an
entirely new search experience that includes: Solr-extended alternative
to Elastic commerce search; wisdom of crowds and algorithmic learning;
and a visually engaging, interactive, and real-time search experience
that delivers personalized search results. In addition, FIND features
robust brand and merchandising controls that empowers business users to
tune the experience to meet their objectives.

"Digital business leaders adopting cutting-edge search capabilities are
pushing a new paradigm: Start with the customer and end with the content
experience," continued Grannan. "This paradigm is wildly different from
the traditional search mentality of ‘I have content; you have a request;
let's match them as best we can.'"

Top retailers around the world have embraced FIND, driving revenue,
findability, and measurable experience improvements:

Swap.com: America's largest online
consignment shop is using FIND to connect each individual shopper with
more relevant results – in real time. Swap.com switched to FIND for
"true personalization" that is instant, individualized, accurate and
exceeds shopper expectations (approximately 40% of overall revenue comes
from sessions with search). FIND delivered an initial ‘out of the box'
conversion increase of 7.3% - the biggest conversion increase Swap.com
has ever seen as the result of introducing a new tech capability.

Riachuelo: Brazil's largest
fast-fashion company launched FIND to create individualized on-site
search experiences. FIND factors in segments, on-site behavior,
sophisticated keyword search, wisdom of crowds, and individual context
cues – and gives Riachuelo's team full control. FIND has proven to be an
effective engine to drive sales: 15% of total visitors currently use
on-site search, and these shoppers convert at 3X higher rate than
overall shoppers.

"RichRelevance FIND unifies customer purchase intent with behavioral
data to create a unique personal experience," said Sarath Jarugula,
Chief Product Officer, RichRelevance. "It's not a surprise that our
customers are realizing the value of the synergies with traditional
recommendations and content, and are seeing terrific results as a
consequence."

About RichRelevance

RichRelevance is the global leader in experience personalization,
driving digital growth and brand loyalty for more than 200 of the
world's largest B2C and B2B brands and retailers. The company leverages
advanced AI technologies to bridge the experience gap between marketing
and commerce to help digital marketing leaders stage memorable
experiences that speak to individuals – at scale, in real time, and
across the customer lifecycle. Headquartered in San Francisco,
RichRelevance serves clients in 42 countries from 9 offices around the
globe. For more information, visit www.richrelevance.com.

1 "Revamp Site Search to Jump-Start AI, Chat, and
Personalization," Mark Grannan, Forrester Research, July 19, 2018

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