Market Overview

Battle for Azeroth™ Becomes Fastest-Selling World of Warcraft® Expansion Ever


Horde and Alliance heroes around the world answer their faction's
call to arms in force as Blizzard Entertainment's latest release
surpasses 3.4 million in day-one sales globally

When the Battle for Azeroth erupted
worldwide last week, champions of the Alliance and the Horde around the
globe were called upon to fight for their faction. Heroes everywhere
turned out in force, and Blizzard Entertainment today announced that as
of Battle for Azeroth's first full day of launch on August 14,
more than 3.4 million units of the latest World of Warcraft®
expansion had sold through worldwide—setting a new day-one sales record
for the franchise and making it one of the fastest-selling PC games of

This press release features multimedia. View the full release here:

(Graphic: Business Wire)

(Graphic: Business Wire)

"Battle for Azeroth is a definitive chapter in the Horde and
Alliance conflict at the heart of Warcraft, and it's been thrilling to
see players representing their factions in record numbers and embarking
on their war campaigns—not to mention joining in ourselves," said Mike
Morhaime, CEO and cofounder of Blizzard Entertainment. "But the launch
is just the beginning of this conflict. More epic content is coming to World
of Warcraft
in the weeks ahead, and we can't wait for players to
experience the full story as it unfolds over the course of the

As Azeroth's defenders continue to explore new regions in search of
allies and resources, preparations are being made for the next great
confrontation in the ongoing war:

  • In the coming weeks, players will be able to charge into Battle for
    's first Warfront, Stromgarde—a 20-player co-op
    battle for control of a key strategic stronghold in the Arathi
  • On September 4, the gates will open to Battle for Azeroth's first
    , an ancient titan facility housing horrific Old God
    experiments gone awry.
  • Also on September 4, the expansion's first PvP season and first
    Mythic Keystone dungeon season
    will commence. The Mythic Keystone
    dungeon will feature a unique "seasonal affix"—Infested—that
    introduces new challenges based on the corrupted denizens dwelling in
    the Uldir raid.
  • Beyond that, additional updates are in the works that will provide
    even more content for players on an ongoing basis, including the
    ability to recruit the Kul Tiran humans and Zandalari trolls as
    playable Allied Races. More information on future updates will be
    shared at a later date.

About World of Warcraft: Battle for Azeroth

World of Warcraft: Battle for Azeroth is the seventh expansion
for Blizzard Entertainment's acclaimed massively multiplayer online
role-playing game. As a new age of warfare dawns between the Alliance
and the Horde, Azeroth's heroes must set out on a journey to the lost
kingdoms of Kul Tiras and Zandalar in search of new
allies; race against rivals for resources in dynamic Island
; bring new playable Allied Races into their
faction's fold; unlock the power of their gear using the new Heart of
artifact; and much more.

World of Warcraft: Battle for Azeroth is available in physical
and digital standard editions (SRP $49.99) as well as a Digital Deluxe
Edition (SRP $69.99). The latter contains an arsenal of in-game bonuses
for a variety of Blizzard games, including the Seabraid Stallion mount
(Alliance), Gilded Ravasaur mount (Horde), and Tottle the Baby Tortollan
pet for World of Warcraft; an "Azeroth Is Burning" card back for Hearthstone®;
a Primal Flamesaber mount in Heroes of the Storm®;
Horde and Alliance sprays for StarCraft® II;
and a collection of faction-themed cosmetic loot for Overwatch®.

Battle for Azeroth is also available in a retail-exclusive
Collector's Edition (SRP $99.99). In addition to the in-game items from
the Digital Deluxe Edition, the Collector's Edition contains a cache of
faction-themed loot, including a collectible Horde and Alliance
Double-Sided Mark of Allegiance; a limited-edition hardback of the
novellas Elegy and A Good War, featuring
exclusive artwork; and a Battle for Azeroth digital soundtrack.

To learn more about World of Warcraft: Battle for Azeroth,
and for additional details on the different editions available, visit
the expansion's official website at

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®Hearthstone®Overwatch®,
the Warcraft®, StarCraft®, and Diablo® franchises,
and the multi-franchise Heroes of the Storm®,
Blizzard Entertainment, Inc. (,
a division of Activision Blizzard (NASDAQ:ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry's most critically acclaimed games. Blizzard Entertainment's
track record includes twenty-two #1 games* and multiple Game
of the Year awards. The company's online gaming service, Blizzard®, is one of the largest in the world, with
millions of active players.

*Sales and/or downloads, based on internal company
records and reports from key distribution partners.

Cautionary Note Regarding Forward-looking
: Information in this press release that involves
Blizzard Entertainment's expectations, plans, intentions or strategies
regarding the future, including statements about the release dates and
features for the upcoming content for World of Warcraft: Battle for
are forward-looking statements that are not facts and
involve a number of risks and uncertainties. Factors that could cause
Blizzard Entertainment's actual future results to differ materially from
those expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's most
recent annual report on Form 10-K and any subsequent quarterly reports
on Form 10-Q. The forward-looking statements in this release are based
upon information available to Blizzard Entertainment and Activision
Blizzard as of the date of this release, and neither Blizzard
Entertainment nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements believed
to be true when made may ultimately prove to be incorrect. These
statements are not guarantees of the future performance of Blizzard
Entertainment or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control
and may cause actual results to differ materially from current

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