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The Overwatch League™ and Twitter Announce Multiyear Content Deal

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Collaboration includes Overwatch League 2019 season highlight clips

The Overwatch League™ and Twitter today announced a new multiyear deal
to bring highlights and livestream content to the platform, continuing
with the Overwatch League All-Star Weekend, happening Aug. 25–26 at
Blizzard Arena Los Angeles. The collaboration breaks new ground in
creative programming and video-on-demand content.

Overwatch League All-Star Weekend

With the Overwatch League All-Star Weekend taking place this Saturday
and Sunday, Twitter is making it easier than ever for fans to join in
the conversation. Overwatch League will provide near-real-time video
highlights to Twitter, including the most exciting moments of the
Pacific Division and Atlantic Division All-Star matchups.

Live Weekly Show

Starting in Overwatch League's 2019 season, Watchpoint, a weekly preview
show covering upcoming Overwatch League matches, will be streamed live
on Twitter via @overwatchleague. Watchpoint provides fans with stats,
match predictions, analysis, and more.

Highlight Clips

Twitter will drive Overwatch League's distribution of near-real-time
highlight clips from every match of the Overwatch League regular season,
playoffs, Grand Finals, and All-Star Weekend.

"From the inception of the Overwatch League, the community on Twitter
has always been one of our most passionate and engaged," said Daniel
Cherry, vice president and chief marketing officer for Activision
Blizzard Esports Leagues. "That's why we are particularly excited to
announce this collaboration, beginning with the Overwatch League's
All-Star Weekend."

"Twitter is where Overwatch League conversations happen and we're
thrilled to bring more content to the platform for several years," said
Rishi Chadha, head of gaming partnerships at Twitter. "Overwatch League
is one of the most Tweeted-about esports leagues on the platform, and
this partnership will bolster that conversation."

About the Overwatch League™

The Overwatch League™ is the first major global professional esports
league with city-based teams across Asia, Europe, and North America.
Overwatch® was created by globally acclaimed publisher
Blizzard Entertainment (NASDAQ:ATVI),
whose iconic franchises have helped lay the foundations and push the
boundaries of professional esports over the last 15 years. The latest
addition to Blizzard's stable of twenty-one #1 games,[1]
Overwatch was built from the ground up for online competition, with
memorable characters and fast-paced action designed for the most
engaging gameplay and spectator experiences. To learn more about the
Overwatch League, visit www.overwatchleague.com.

About Twitter (NYSE:TWTR)

Twitter is what's happening in the world and what people are talking
about right now. From breaking news and entertainment to sports,
politics, and everyday interests, see every side of the story. Join the
open conversation. Watch live streaming events. Available in more than
40 languages around the world, the service can be accessed via twitter.com,
an array of mobile devices, and SMS. For more information, please visit about.twitter.com,
follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download
and periscope.tv.

© 2018 Blizzard Entertainment, Inc. OVERWATCH, OVERWATCH LEAGUE,
BLIZZARD, and BLIZZARD ENTERTAINMENT are trademarks of Blizzard
Entertainment, Inc., in the United States and/or other countries.

[1] Sales and/or downloads, based on internal company records and
reports from key distribution partners.

Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Blizzard Entertainment's expectations,
plans, intentions or strategies regarding the future, including
statements about the 2019 Overwatch League season and the dates and
features of the All-Star Weekend, are forward-looking statements that
are not facts and involve a number of risks and uncertainties. Factors
that could cause Blizzard Entertainment's actual future results to
differ materially from those expressed in the forward-looking statements
set forth in this release include unanticipated product delays and other
factors identified in the risk factors sections of Activision Blizzard's
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this release are
based upon information available to Blizzard Entertainment and
Activision Blizzard as of the date of this release, and neither Blizzard
Entertainment nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements believed
to be true when made may ultimately prove to be incorrect. These
statements are not guarantees of the future performance of Blizzard
Entertainment or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control
and may cause actual results to differ materially from current
expectations.

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