Market Overview

The Fabric Detergent Market in India by Product Type and Application - Forecast to 2023: CAGR to Grow at 5% -


The "India
Fabric Detergent Market - Segmented by Product Type, and Application -
Growth, Trends, and Forecast (2018 - 2023)"
report has been
added to's offering.

The India fabric detergent market is expected to witness a CAGR close to
5% during the forecast period. The launching of new products to cater to
the consumer demand is also likely to stimulate the market growth in the
coming years.

Rising Penetration of Washing Machines is Driving the Market

The demand for fabric detergents in India is mainly driven by the rising
penetration of washing machines, which is rapidly increasing the demand
of liquid detergents in the country. The usage of washing machines in
India is continuously increasing due to increase in the number of
working women and increasing household income in the country. The Indian
market for washing machines in 2016-17 was around 6 million units and is
expected to witness 8-9% year-on-year growth.

Liquid Detergent Type is Expected to Grow at the Highest Rate

In 2017, powder detergent type dominated the fabric detergent market in
India. The demand for fabric liquid detergent is primarily driven by the
ease in application and less wastage in comparison to detergent powders.
The powder detergent category is coming under increasing pressure from
liquid detergents as it gives premium wash particularly to delicate
clothes at a similar cost. With consumers experiencing a high quality
wash at a similar price, they are shifting towards liquid detergents.

Notable Developments

  • In March 2018, FMCG major, Wipro Consumer Care & Lighting, expanded
    its range of Safewash, the liquid detergent brand. The company
    launched its new variants namely Safewash MATIC series (Liquid
    detergent) and Softouch fabric conditioner (after wash).

Key Topics Covered

1. Introduction

2. Executive Summary

3. Market Insights

4. Market Dynamics

5. Market Segmentation and Analysis

6. Competitive Landscape

7. Company Profiles

  • ECOF Industries Private Limited
  • Fena (P) Limited (INDIA)
  • Galaxy Detergent LLC
  • Godrej Group
  • Henkel AG & Company KGaA
  • Nirma Limited
  • Patanjali Ayurved
  • Proctor & Gamble Co.
  • RSPL Group
  • Safechem Industries
  • Unilever Group
  • Wipro Consumer Care & Lighting
  • Jyothy Laboratories Ltd.

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