Market Overview

The Global Web Analytics Market (2018-2023) to Grow at a CAGR of 15% - Analysis on Growth, Trends and Forecasts -


The "Global
Web Analytics Market - Growth, Trend and Forecasts (2018 - 2023)"

report has been added to's

The web analytics market is expected to grow at a CAGR of over 15%
during the forecast period (2018-2023).

There is a wide range of web metrics measuring and tracking applications
available, making analytics one of the most trending insights both
online and off.

Since analytics, tools are getting more accessible to use and more
affordable than ever before, more web-based businesses are now tracking
activity at their websites activities.

No matter how many visitors come to the site, analytics can be used to
gain insight into what the users like or do not like based on the
customer persona, which will help to improve their experience while
increasing traffic.

Key Highlights

  • Retail (E-Commerce) Sector to Dominate the Web Analytics Market over
    the Forecast Period
  • North America to Appear as one of the Leading Region in the Web
    Analytics Market

Notable Developments in the Market

  • April 2018: comScore subscribes Paramount Pictures Corporation for the
    distribution software, Theatrical Distribution System (TDS), part of
    comScore's Hollywood Software Suite of Solutions. Under this new
    agreement, it will utilize the TDS service to manage all key elements
    of its domestic theatrical distribution business including planning,
    negotiating, booking and invoicing.
  • January 2018: Google Analytics and Salesforce are working together to
    connect sales, marketing and advertising data, to provide full view of
    what's working across the client's ads, websites, emails, call
    centers, and more

Key Topics Covered

1. Introduction

2. Research Methodology

3. Executive Summary

4. Web Analytics Market Insights

5. Web Analytics Market Dynamics

6. Global Web Analytics Market Segmentation

7. Competitive Intelligence - Company Profiles

  • Google LLC
  • IBM Corporation
  • Facebook Inc.
  • Webtrends Corp.
  • Adobe Systems Incorporated.
  • Yahoo Analytics
  • comScore Inc.
  • Microsoft Inc.
  • Splunk Inc.
  • MicroStrategy Incorporated
  • Tableau Software
  • SAS Institute
  • Teradata Corporation
  • AT Internet
  • Hootsuite Inc.
  • SimilarWeb Ltd.

8. Investment Analysis

9. Future of the Global Web Analytics Market

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