Market Overview

Snap Inc. Reports Second Quarter 2018 Results

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Snap Inc. (NYSE:SNAP) today announced financial results for the quarter
ended June 30, 2018.

Financial Highlights

Cash used in operating activities was $(199) million in Q2 2018,
compared to cash used in operating activities of $(210) million in Q2
2017.

Free Cash Flow was $(234) million in Q2 2018, compared to $(229) million
in Q2 2017.

Common shares outstanding plus shares underlying stock-based awards
totaled 1.5 billion at June 30, 2018, compared with 1.4 billion one year
ago.

Revenue increased 44% to $262 million in Q2 2018, compared to revenue of
$182 million in Q2 2017.

Net loss decreased 20% to $(353) million in Q2 2018, compared to a net
loss of $(443) million in Q2 2017.

Adjusted EBITDA loss decreased 13% to $(169) million in Q2 2018,
compared to an Adjusted EBITDA loss of $(194) million in Q2 2017.

"We are excited by the progress we have been making and are optimistic
about the opportunities ahead as we continue to invest in innovation,"
said Evan Spiegel, Snap CEO and Co-Founder.

  Three Months Ended June 30,   Percent   Six Months Ended June 30,   Percent
2018   2017 Change 2018   2017 Change
(Unaudited) (dollars in thousands) (dollars in thousands)
   
Cash used in operating activities $ (199,346 ) $ (209,574 ) 5 % $ (431,327 ) $ (364,571 ) (18 )%
Free Cash Flow $ (234,247 ) $ (228,939 ) (2 )% $ (502,543 ) $ (401,929 ) (25 )%
Common shares outstanding plus shares underlying stock-based awards 1,478,758 1,434,346 3 % 1,478,758 1,434,346 3 %
Revenue $ 262,263 $ 181,671 44 % $ 492,929 $ 331,319 49 %
Net loss $ (353,310 ) $ (443,093 ) (20 )% $ (739,095 ) $ (2,651,930 ) (72 )%
Adjusted EBITDA $ (169,032 ) $ (193,990 ) 13 % $ (386,897 ) $ (382,233 ) (1 )%
 

Business Highlights

  • Daily Active Users (DAU) increased 8% to 188 million in Q2 2018,
    compared to 173 million in Q2 2017, and decreased 2% in Q2 2018,
    compared to 191 million in Q1 2018.
  • Average revenue per user (ARPU) increased 34% to $1.40 in Q2 2018,
    compared to $1.05 in Q2 2017.
  • In Q2 2018, 11 Shows reached a monthly audience of over 10 million
    users, up from 7 in Q1 2018.
  • We introduced Group Video Chat, which allows users to video chat with
    up to 16 friends at one time.
  • We launched Snappables, new Lenses for sharing augmented reality
    experiences with one or many friends. Users can control Snappables
    using touch, motion, and facial expressions.
  • We released a new version of Spectacles, which has a smaller profile
    and is water resistant. Users can record videos with improved audio as
    well as press and hold to take a photo. Snaps captured transfer to
    Snapchat in HD up to 4 times faster than the original version of
    Spectacles.
  • We introduced Snap Kit (kit.snapchat.com) to help developers build
    products powered by features of Snapchat. We have partnered with
    companies such as Pandora and Tinder to make it possible for Snapchat
    features to be shared within each of their platforms and on Snapchat.
    • Creative Kit helps developers integrate their own stickers,
      filters, links, and other highlights right into the Snapchat
      camera.
    • Login Kit lets users unlock new features on Snapchat and other
      apps, or use their Snapchat account as a quick, secondary way to
      log in.
    • Bitmoji Kit lets conversations come alive with Bitmoji stickers
      when messaging on other apps.
    • Story Kit lets developers filter and embed publicly shared
      Snapchat Stories into their own apps and services.
  • We introduced Lens Explorer, an easier way to discover and unlock
    thousands of Lenses built by Snapchat users around the world. Since we
    launched Lens Studio in late 2017, creators have submitted over
    100,000 unique Lenses which have been viewed by Snapchat users over
    3.5 billion times.

Advertising Highlights

  • We transitioned our Story Ad product from our managed ecosystem to our
    programmatic auction.
  • Snap Pixel, which helps advertisers measure the cross-device impact of
    their campaigns, is now available to all advertisers, regardless of
    size. Since beta launch in Q4 2017, Snap Pixel has measured more than
    100 million purchase events, 70 million of which were recorded in Q2
    2018 alone as we released Snap Pixel globally.
  • We introduced updates to our self-serve platform to provide
    performance-focused advertisers with a full-suite of tools needed to
    optimize and measure their Snapchat campaigns. These updates include
    the ability to bid on goals such as web conversions, return on ad
    spend reporting, and conversion lift capabilities, effectively
    rounding out our Snap Pixel offering.
  • We announced that advertisers can purchase Lens campaigns using our
    Reach & Frequency tool in Ads Manager. This means that all of our
    advertising formats – Snap Ads (including Story Ads) and Creative
    Tools (Lenses and Filters) – are now available programmatically.
  • We launched two new initiatives to help our content creators monetize
    via our programmatic marketplace. We brought Commercials, a
    non-skippable 6-second Snap Ad that appears in Discover Shows, to Ads
    Manager. We also launched our Private Marketplace, which is an
    invite-only tool within Ads Manager that publishers can use to allow
    specific advertisers to target their content.
  • We've provided more insights to advertisers by launching three new
    initiatives for campaign planning and analysis. Audience Insights help
    advertisers understand characteristics about Snap's audience, which
    they can now better target with our Advanced Location Targeting,
    including location categories and point + radius, and then better
    understand their performance with Delivery Insights.

Definitions

Free Cash Flow is defined as net cash provided by (used in) operating
activities, reduced by purchases of property and equipment.

Common shares outstanding plus shares underlying stock-based awards
includes common shares outstanding, restricted stock units, and
outstanding stock options.

Adjusted EBITDA is defined as net income (loss), excluding interest
income; interest expense; other income (expense) net; income tax benefit
(expense); depreciation and amortization; stock-based compensation
expense and related payroll tax expense; and certain other non-cash or
non-recurring items impacting net income (loss) from time to time.

A DAU is defined as a registered Snapchat user who opens the Snapchat
application at least once during a defined 24-hour period. We calculate
average Daily Active Users for a particular quarter by adding the number
of DAUs on each day of that quarter and dividing that sum by the number
of days in that quarter.

ARPU is defined as quarterly revenue divided by the average Daily Active
Users.

A Monthly Active User (MAU) is defined as a registered Snapchat user who
opens the Snapchat application at least once during the 30-day period
ending on the calendar month-end. We calculate average Monthly Active
Users for a particular quarter by calculating the average of the MAUs as
of each calendar month-end in that quarter.

Note: For adjustments and additional information regarding the non-GAAP
financial measures and other items discussed, please see "Non-GAAP
Financial Measures," "Reconciliation of GAAP to Non-GAAP Financial
Measures," and "Supplemental Financial Information and Business Metrics."

Financial Guidance

The following forward-looking statements reflect our expectations for
the third quarter of 2018 as of August 7, 2018, and are subject to
substantial uncertainty. This guidance assumes, among other things, that
no business acquisitions, investments, restructurings, or legal
settlements are concluded in the quarter. Our results are based on
assumptions that we believe to be reasonable as of this date, but may be
materially affected by many factors, as discussed below in
"Forward-Looking Statements."

Q3 2018 Outlook

  • Revenue is expected to be between $265 million and $290 million,
    growth of between 27% and 39% compared to Q3 2017.
  • Adjusted EBITDA loss is expected to be between $(185) million and
    $(160) million, compared to $(179) million in Q3 2017.

Conference Call Information

Snap Inc. will host a conference call to discuss the results at 2:00
p.m. Pacific / 5:00 p.m. Eastern today. The live audio webcast along
with supplemental information will be accessible at investor.snap.com. A
recording of the webcast will also be available following the conference
call.

Snap Inc. uses the investor.snap.com and snap.com/news websites as means
of disclosing material non-public information and for complying with its
disclosure obligation under Regulation FD.

About Snap Inc.

Snap Inc. is a camera company. We believe that reinventing the camera
represents our greatest opportunity to improve the way people live and
communicate. We contribute to human progress by empowering people to
express themselves, live in the moment, learn about the world, and have
fun together. For more information, visit snap.com.

Forward-Looking Statements

This press release contains "forward-looking" statements that are based
on our management's beliefs and assumptions and on information currently
available to management. Forward-looking statements include statements
about guidance or expected financial metrics, such as revenue, non-GAAP
Adjusted EBITDA, capital expenditures, and stock-based compensation, as
well as non-financial metrics, such as DAU, MAU, and video views. They
also include statements about our possible or assumed business
strategies, potential growth opportunities, new products, and potential
market opportunities.

Forward-looking statements include all statements that are not
historical facts and can be identified by terms such as "believe,"
"could," "expect," "potential," "will," "would" or similar expressions
and the negatives of those terms. Forward-looking statements involve
known and unknown risks, uncertainties, and other factors that may cause
our actual results, performance, or achievements to be materially
different from any future results, performance, or achievements
expressed or implied by the forward-looking statements. These risks
include, but are not limited to, risks and uncertainties related to: our
limited operating history, our lack of profitability to date, changes to
our business model, our ability to monetize our products, the highly
competitive and rapidly changing market for internet and advertising
companies, user reception of changes to existing products,
infrastructure costs, our ability to create new and innovative products,
our ability to maintain users and manage any future user growth,
litigation, and our international expansion strategies. Additional risks
and uncertainties that could affect our financial results are included
in the section titled "Risk Factors" and "Management's Discussion and
Analysis of Financial Condition and Results of Operations" in our
quarterly report on Form 10-Q for the quarter ended March 31, 2018,
which is available on the SEC's website at www.sec.gov.
Additional information will be made available in Snap Inc.'s quarterly
report on Form 10-Q for the quarter ended June 30, 2018 and other
filings that we make from time to time with the SEC. In addition, any
forward-looking statements contained in this press release are based on
assumptions that we believe to be reasonable as of this date. Except as
required by law, we assume no obligation to update these forward-looking
statements, or to update the reasons if actual results differ materially
from those anticipated in the forward-looking statements.

Non-GAAP Financial Measures

To supplement our consolidated financial statements, which are prepared
and presented in accordance with GAAP, we use certain non-GAAP financial
measures, as described below, to understand and evaluate our core
operating performance. These non-GAAP financial measures, which may be
different than similarly titled measures used by other companies, are
presented to enhance investors' overall understanding of our financial
performance and should not be considered a substitute for, or superior
to, the financial information prepared and presented in accordance with
GAAP.

We use the non-GAAP financial measure of Adjusted EBITDA, which is
defined as net income (loss); excluding interest income; interest
expense; other income (expense), net; income tax benefit (expense);
depreciation and amortization; stock-based compensation expense and
related payroll tax expense; and certain other non-cash or non-recurring
items impacting net income (loss) from time to time. We believe that
Adjusted EBITDA helps identify underlying trends in our business that
could otherwise be masked by the effect of the expenses that we exclude
in Adjusted EBITDA.

We use the non-GAAP financial measure of Free Cash Flow, which is
defined as net cash provided by (used in) operating activities, reduced
by purchases of property and equipment. We believe Free Cash Flow is an
important liquidity measure of the cash that is available, after capital
expenditures, for operational expenses and investment in our business
and is a key financial indicator used by management. Additionally, we
believe that Free Cash Flow is an important measure since we use
third-party infrastructure partners to host our services and therefore
we do not incur significant capital expenditures to support revenue
generating activities. Free Cash Flow is useful to investors as a
liquidity measure because it measures our ability to generate or use
cash. Once our business needs and obligations are met, cash can be used
to maintain a strong balance sheet and invest in future growth.

We use the non-GAAP financial measure of Non-GAAP Net Loss, which is
defined as net income (loss); excluding amortization of intangible
assets; stock-based compensation expense and related payroll tax
expense; certain other non-cash or non-recurring items impacting net
income (loss) from time to time; and related income tax adjustments.
Non-GAAP Net Loss and weighted average diluted shares are then used to
calculate Non-GAAP diluted net loss per share. Similar to Adjusted
EBITDA, we believe these measures help identify underlying trends in our
business that could otherwise be masked by the effect of the expenses we
exclude in the measure.

We believe that these non-GAAP financial measures provide useful
information about our financial performance, enhance the overall
understanding of our past performance and future prospects, and allow
for greater transparency with respect to key metrics used by our
management for financial and operational decision-making. We are
presenting these non-GAAP measures to assist investors in seeing our
financial performance through the eyes of management, and because we
believe that these measures provide an additional tool for investors to
use in comparing our core financial performance over multiple periods
with other companies in our industry.

For a reconciliation of these non-GAAP financial measures to the most
directly comparable GAAP financial measure, please see "Reconciliation
of GAAP to Non-GAAP Financial Measures."

Snap Inc., "Snapchat," and our other registered and common law trade
names, trademarks, and service marks are the property of Snap Inc. or
our subsidiaries.

SNAP INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(In thousands, unaudited)

   
Three Months Ended June 30, Six Months Ended June 30,
2018   2017 2018   2017
Cash flows from operating activities
Net loss $ (353,310 ) $ (443,093 ) $ (739,095 ) $ (2,651,930 )
Adjustments to reconcile net loss to net cash used in operating

activities:

Depreciation and amortization 22,514 12,585 44,068 25,035
Stock-based compensation 156,371 245,028 289,630 2,237,149
Deferred income taxes 17 (277 ) 253 (1,765 )
Other (5,893 ) (3,564 ) (9,287 ) (1,672 )
Change in operating assets and liabilities, net of effect of

acquisitions:

Accounts receivable, net of allowance (13,926 ) (21,653 ) 34,771 (8,209 )
Prepaid expenses and other current assets 7,815 (4,399 ) (2,624 ) (47,835 )
Other assets 9,021 (12,823 ) 13,225 (10,108 )
Accounts payable (9,653 ) 3,698 (46,722 ) 9,317
Accrued expenses and other current liabilities (19,356 ) 12,986 (29,505 ) 82,190
Other liabilities   7,054   1,938   13,959   3,257
Net cash used in operating activities   (199,346 )   (209,574 )   (431,327 )   (364,571 )
Cash flows from investing activities
Purchases of property and equipment (34,901 ) (19,365 ) (71,216 ) (37,358 )
Purchases of intangible assets (2,505 ) (7,720 ) (2,565 ) (7,720 )
Non-marketable investments (21,010 ) (6,905 ) (21,010 ) (7,530 )
Cash paid for acquisitions, net of cash acquired (206,163 ) (224,176 )
Purchases of marketable securities (396,885 ) (1,319,156 ) (874,098 ) (2,742,370 )
Sales of marketable securities 237,095 45,007 237,095
Maturities of marketable securities   578,509   602,432   1,366,337   1,047,479
Net cash provided by (used in) investing activities   123,208   (719,782 )   442,455   (1,734,580 )
Cash flows from financing activities
Proceeds from the exercise of stock options 1,914 189 47,723 783
Stock repurchases from employees for tax withholdings (1,828 ) (551 ) (208,407 )
Proceeds from issuance of Class A common stock in initial public
offering, net of underwriting commissions
2,657,797
Payments of initial public offering issuance costs     (4,341 )     (9,365 )
Net cash provided by (used in) financing activities   1,914   (5,980 )   47,172   2,440,808
Change in cash, cash equivalents, and restricted cash (74,224 ) (935,336 ) 58,300 341,657
Cash, cash equivalents, and restricted cash, beginning of period   469,531   1,440,329   337,007   163,336
Cash, cash equivalents, and restricted cash, end of period $ 395,307 $ 504,993 $ 395,307 $ 504,993
Supplemental disclosures
Cash paid for income taxes $ 1,406 $ 1,945 $ 2,397 $ 5,490
Supplemental disclosures of non-cash activities
Purchase consideration liabilities related to acquisitions $ $ 9,341 $ $ 11,242
Construction in progress related to financing lease obligations $ 431 $ 426 $ 856 $ 683
Net change in accounts payable and accrued expenses and other

current liabilities related to property and equipment additions

$ 143 $ 612 $ 588 $ (3,743 )
 

SNAP INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

(In thousands, except per share amounts, unaudited)

   
Three Months Ended June 30, Six Months Ended June 30,
2018   2017 2018   2017
 
Revenue $ 262,263 $ 181,671 $ 492,929 $ 331,319
Costs and expenses:
Cost of revenue 191,565 152,148 388,363 315,506
Research and development 203,246 255,735 404,232 1,061,583
Sales and marketing 101,685 90,903 203,798 310,636
General and administrative   123,609   131,903   246,908   1,306,379
Total costs and expenses   620,105   630,689   1,243,301   2,994,104
Loss from operations (357,842 ) (449,018 ) (750,372 ) (2,662,785 )
Interest income 6,600 6,349 12,704 8,773
Interest expense (930 ) (998 ) (1,864 ) (1,693 )
Other income (expense), net   (61 )   786   3,092   973
Loss before income taxes (352,233 ) (442,881 ) (736,440 ) (2,654,732 )
Income tax benefit (expense)   (1,077 )   (212 )   (2,655 )   2,802
Net loss $ (353,310 ) $ (443,093 ) $ (739,095 ) $ (2,651,930 )
Net loss per share attributable to Class A, Class B, and Class C
common stockholders:
Basic $ (0.27 ) $ (0.36 ) $ (0.58 ) $ (2.43 )
Diluted $ (0.27 ) $ (0.36 ) $ (0.58 ) $ (2.43 )
 

SNAP INC.

CONSOLIDATED BALANCE SHEETS

(In thousands, except per share amounts)

   
June 30,

2018

December 31,

2017

(Unaudited)
Assets
Current assets
Cash and cash equivalents $ 393,183 $ 334,063
Marketable securities 1,176,820 1,708,976
Accounts receivable, net of allowance 244,815 279,473
Prepaid expenses and other current assets   54,032   44,282
Total current assets 1,868,850 2,366,794
Property and equipment, net 214,230 166,762
Intangible assets, net 147,197 166,473
Goodwill 635,482 639,882
Other assets   84,954   81,655
Total assets $ 2,950,713 $ 3,421,566
Liabilities and Stockholders' Equity
Current liabilities
Accounts payable $ 22,644 $ 71,194
Accrued expenses and other current liabilities   256,698   275,062
Total current liabilities 279,342 346,256
Other liabilities   87,303   82,983
Total liabilities   366,645   429,239
Commitments and contingencies
Stockholders' equity
Class A non-voting common stock, $0.00001 par value. 3,000,000 shares

authorized, 958,801 shares issued and outstanding at June 30, 2018,

and 3,000,000 shares authorized, 883,022 shares issued and
outstanding

at December 31, 2017.

10 9
Class B voting common stock, $0.00001 par value. 700,000 shares

authorized, 94,471 shares issued and outstanding at June 30, 2018,

and 700,000 shares authorized, 122,564 shares issued and
outstanding

at December 31, 2017.

1 1
Class C voting common stock, $0.00001 par value. 260,888 shares

authorized, 219,891 shares issued and outstanding at June 30, 2018,

and 260,888 shares authorized and 216,616 shares issued and
outstanding

at December 31, 2017.

2 2
Additional paid-in capital 7,971,610 7,634,825
Accumulated other comprehensive income (loss) 8,207 14,157
Accumulated deficit   (5,395,762 )   (4,656,667 )
Total stockholders' equity   2,584,068   2,992,327
Total liabilities and stockholders' equity $ 2,950,713 $ 3,421,566
 

SNAP INC.

RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES

(In thousands, unaudited)

   
Three Months Ended June 30, Six Months Ended June 30,
2018   2017 2018   2017
Adjusted EBITDA reconciliation:
Net loss $ (353,310 ) $ (443,093 ) $ (739,095 ) $ (2,651,930 )
Add (deduct):
Interest income (6,600 ) (6,349 ) (12,704 ) (8,773 )
Interest expense 930 998 1,864 1,693
Other (income) expense, net 61 (786 ) (3,092 ) (973 )
Income tax (benefit) expense 1,077 212 2,655 (2,802 )
Depreciation and amortization 22,514 12,585 44,068 25,035
Stock-based compensation expense 156,371 245,028 289,630 2,237,149
Payroll tax expense related to stock-based compensation 5,997 (2,585 ) 15,965 18,368
Reduction in force charges(1) 9,884
Lease exit charges(2)   3,928     3,928  
Adjusted EBITDA $ (169,032 ) $ (193,990 ) $ (386,897 ) $ (382,233 )
 

Total depreciation and amortization expense by function:

Three Months Ended June 30, Six Months Ended June 30,
2018 2017 2018 2017
Depreciation and amortization expense:
Cost of revenue $ 5,610 $ 2,970 $ 10,812 $ 4,639
Research and development 9,489 5,983 18,280 11,738
Sales and marketing 3,991 1,589 7,560 4,189
General and administrative   3,424   2,043   7,416   4,469
Total $ 22,514 $ 12,585 $ 44,068 $ 25,035
 

Total stock-based compensation expense by function:

Three Months Ended June 30, Six Months Ended June 30,
2018 2017 2018 2017
Stock-based compensation expense:
Cost of revenue $ 1,467 $ 2,223 $ 1,743 $ 21,931
Research and development 92,303 163,848 170,118 881,928
Sales and marketing 21,996 20,558 38,182 180,284
General and administrative   40,605   58,399   79,587   1,153,006
Total $ 156,371 $ 245,028 $ 289,630 $ 2,237,149

(1) Reduction in force charges during the first quarter of 2018 were
related to a reduction in force plan we implemented during March 2018,
impacting approximately 7% of our global headcount, primarily in
engineering and sales. The charges are composed primarily of severance
expense and related payroll tax expense. These charges are non-recurring
and not reflective of underlying trends in our business. Additionally,
we recognized a stock-based compensation forfeiture benefit of $31.5
million, which is included in the stock-based compensation expense line
item above.

(2) Lease exit charges were related to our exit of various operating
leases prior to the end of the contractual lease term, primarily as a
result of moving to a centralized corporate office located in Santa
Monica, California. We recorded a lease exit charge of $3.9 million in
the second quarter of 2018. The charge reflects the present value of our
remaining lease obligation on the cease use dates that occurred during
the quarter, net of sublease income. We expect to incur total lease exit
charges of approximately $25 million to $45 million in 2018, primarily
in the third quarter, based on current exit plans. These charges are
non-recurring and not reflective of underlying trends in our business.

SNAP INC.

RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES
(continued)

(In thousands, except per share amounts, unaudited)

   
Three Months Ended June 30, Six Months Ended June 30,
2018   2017 2018   2017
Free Cash Flow reconciliation:
Net cash used in operating activities $ (199,346 ) $ (209,574 ) $ (431,327 ) $ (364,571 )
Less:
Purchases of property and equipment   (34,901 )   (19,365 )   (71,216 )   (37,358 )
Free Cash Flow $ (234,247 ) $ (228,939 ) $ (502,543 ) $ (401,929 )
 
Three Months Ended June 30, Six Months Ended June 30,
2018 2017 2018 2017
Non-GAAP Net Loss reconciliation:
Net loss $ (353,310 ) $ (443,093 ) $ (739,095 ) $ (2,651,930 )
Amortization of intangible assets 10,754 5,767 21,577 11,204
Stock-based compensation expense 156,371 245,028 289,630 2,237,149
Payroll tax expense related to stock-based compensation 5,997 (2,585 ) 15,965 18,368
Reduction in force charges 9,884
Lease exit charges 3,928 3,928
Income tax adjustments   (339 )   (623 )   (119 )   (2,190 )
Non-GAAP net loss $ (176,599 ) $ (195,506 ) $ (398,230 ) $ (387,399 )
 
Weighted-average common shares - Diluted 1,294,846 1,223,443 1,283,668 1,090,751
 
Non-GAAP Diluted Net Loss Per Share reconciliation:
Diluted net loss per share $ (0.27 ) $ (0.36 ) $ (0.58 ) $ (2.43 )
Non-GAAP adjustment to net loss   0.13   0.20   0.27   2.08
Non-GAAP diluted Net Loss per share $ (0.14 ) $ (0.16 ) $ (0.31 ) $ (0.36 )
 

SNAP INC.

SUPPLEMENTAL FINANCIAL INFORMATION AND BUSINESS METRICS

(Dollars in thousands, except as noted below, unaudited)

           
Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018
Cash Flows and Shares
Net cash used in operating activities $ (154,997 ) $ (209,574 ) $ (194,013 ) $ (176,083 ) $ (231,981 ) $ (199,346 )
Net cash used in operating activities - YoY (year-over-year) (67 )% (56 )% 11 % (5 )% (50 )% 5 %
Net cash used in operating activities - TTM (trailing twelve months) $ (673,701 ) $ (749,165 ) $ (726,312 ) $ (734,667 ) $ (811,651 ) $ (801,423 )
Purchases of property and equipment $ (17,993 ) $ (19,365 ) $ (25,948 ) $ (21,212 ) $ (36,315 ) $ (34,901 )
Purchases of property and equipment - YoY 44 % 18 % 51 % 4 % 102 % 80 %
Purchases of property and equipment - TTM $ (71,982 ) $ (74,926 ) $ (83,682 ) $ (84,518 ) $ (102,840 ) $ (118,376 )
Free Cash Flow $ (172,990 ) $ (228,939 ) $ (219,961 ) $ (197,295 ) $ (268,296 ) $ (234,247 )
Free Cash Flow - YoY (65 )% (52 )% 6 % (5 )% (55 )% (2 )%
Free Cash Flow - TTM $ (745,683 ) $ (824,091 ) $ (809,994 ) $ (819,185 ) $ (914,491 ) $ (919,799 )
Common shares outstanding 1,178,850 1,180,002 1,201,736 1,222,202 1,254,439 1,273,163
Common shares outstanding - YoY NM NM NM NM 6 % 8 %
Shares underlying stock-based awards 253,300 254,344 239,564 230,802 202,175 205,595
Shares underlying stock-based awards - YoY NM NM NM NM (20 )% (19 )%
Total common shares outstanding plus shares underlying stock-based
awards
1,432,150 1,434,346 1,441,300 1,453,004 1,456,613 1,478,758
Total common shares outstanding plus shares underlying stock-based
awards - Y/Y
NM NM NM NM 2 % 3 %
 
Results of Operations
Revenue $ 149,648 $ 181,671 $ 207,937 $ 285,693 $ 230,666 $ 262,263
Revenue - YoY 286 % 153 % 62 % 72 % 54 % 44 %
Revenue - TTM $ 515,332 $ 625,205 $ 704,938 $ 824,949 $ 905,967 $ 986,559
Revenue by region(1)
North America $ 128,718 $ 147,638 $ 167,306 $ 219,394 $ 170,488 $ 177,410
North America - YoY 259 % 126 % 46 % 51 % 32 % 20 %
North America - TTM $ 454,048 $ 536,467 $ 589,018 $ 663,057 $ 704,827 $ 734,599
Europe $ 13,102 $ 22,052 $ 27,262 $ 39,976 $ 32,721 $ 40,241
Europe - YoY NM 254 % 131 % 173 % 150 % 82 %
Europe - TTM $ 45,794 $ 61,610 $ 77,081 $ 102,392 $ 122,011 $ 140,200
Rest of World $ 7,829 $ 11,981 $ 13,368 $ 26,323 $ 27,458 $ 44,612
Rest of World - YoY NM NM NM NM 251 % 272 %
Rest of World - TTM $ 15,491 $ 27,129 $ 38,839 $ 59,501 $ 79,130 $ 111,761
Loss from operations $ (2,213,767 ) $ (449,018 ) $ (461,827 ) $ (360,964 ) $ (392,530 ) $ (357,842 )
Loss from operations - YoY NM (288 )% (253 )% (113 )% 82 % 20 %
Loss from operations - Margin NM (247 )% (222 )% (126 )% (170 )% (136 )%
Loss from operations - TTM $ (2,630,331 ) $ (2,963,490 ) $ (3,294,349 ) $ (3,485,576 ) $ (1,664,339 ) $ (1,573,163 )
Net loss(2) $ (2,208,837 ) $ (443,093 ) $ (443,159 ) $ (349,977 ) $ (385,785 ) $ (353,310 )
Net loss - YoY NM 282 % 257 % 106 % (83 )% (20 )%
Net loss - TTM $ (2,618,904 ) $ (2,946,103 ) $ (3,265,034 ) $ (3,445,066 ) $ (1,622,014 ) $ (1,532,231 )
Adjusted EBITDA $ (188,243 ) $ (193,990 ) $ (178,901 ) $ (158,922 ) $ (217,867 ) (169,032 )
Adjusted EBITDA - YoY (102 )% (85 )% (65 )% (4 )% (16 )% 13 %
Adjusted EBITDA - Margin (126 )% (107 )% (86 )% (56 )% (94 )% (64 )%
Adjusted EBITDA - TTM $ (554,252 ) $ (643,121 ) $ (713,418 ) $ (720,056 ) $ (749,680 ) $ (724,722 )

(1) Total revenue for geographic reporting is apportioned to each region
based on our determination of the geographic location in which
advertising impressions are delivered, as this approximates revenue
based on user activity. This allocation is consistent with how we
determine ARPU.

SNAP INC.

SUPPLEMENTAL FINANCIAL INFORMATION AND BUSINESS METRICS
(continued)

(Dollars in thousands, except as noted below, unaudited)

           
Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018
Other
DAU (in millions) 166 173 178 187 191 188
DAU - YoY 36 % 21 % 17 % 18 % 15 % 8 %
DAU by region (in millions)
North America 71 75 77 80 81 80
North America - YoY 32 % 22 % 18 % 18 % 14 % 7 %
Europe 55 57 57 60 62 61
Europe - YoY 41 % 24 % 17 % 17 % 13 % 7 %
Rest of World 40 42 44 47 48 47
Rest of World - YoY 38 % 16 % 14 % 21 % 18 % 12 %
ARPU $ 0.90 $ 1.05 $ 1.17 $ 1.53 $ 1.21 $ 1.40
ARPU - YoY 183 % 109 % 39 % 46 % 34 % 34 %
ARPU by region
North America $ 1.81 $ 1.97 $ 2.17 $ 2.75 $ 2.10 $ 2.21
North America - YoY 172 % 85 % 24 % 28 % 16 % 12 %
Europe $ 0.24 $ 0.39 $ 0.48 $ 0.66 $ 0.53 $ 0.66
Europe - YoY 245 % 186 % 98 % 133 % 120 % 70 %
Rest of World $ 0.19 $ 0.29 $ 0.30 $ 0.56 $ 0.58 $ 0.96
Rest of World - YoY NM NM NM 284 % 198 % 233 %
Employees (full-time; excludes part-time, contractors, and temporary
personnel)
2,360 2,607 2,958 3,069 2,989 2,879
Employees - YoY 201 % 146 % 109 % 65 % 27 % 10 %
 
Depreciation and amortization expense
Cost of revenue $ 1,669 $ 2,970 $ 5,404 $ 5,179 $ 5,202 5,610
Research and development 5,755 5,983 6,401 6,937 8,791 9,489
Sales and marketing 2,600 1,589 2,820 3,441 3,569 3,991
General and administrative   2,426   2,043   2,842   3,229   3,991   3,424
Total $ 12,450 $ 12,585 $ 17,467 $ 18,786 $ 21,553 $ 22,514
Depreciation and amortization expense - YoY 147 % 110 % 135 % 77 % 73 % 79 %
 
Stock-based compensation expense
Cost of revenue $ 19,708 $ 2,223 $ 1,951 $ 2,189 $ 276 1,467
Research and development 718,080 163,848 143,303 129,199 77,815 92,303
Sales and marketing 159,726 20,558 27,254 28,936 16,185 21,996
General and administrative   1,094,607   58,399   49,194   20,720   38,982   40,605
Total $ 1,992,121 $ 245,028 $ 221,702 $ 181,044 $ 133,258 $ 156,371
Stock-based compensation expense - YoY NM NM NM NM (93 )% (36 )%

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