Market Overview

PRØHBTD to Host 'The Future of Cannabis' Workshop Sessions at Advertising Week APAC


Activations and Thought Leadership Panels in Sydney, Australia Will
Be Followed by Return of ‘Cannabis Crossover' at Advertising Week New
York in October

In a continuation of its exclusive strategic partnership with
Advertising Week, PRØHBTD, the leading cannabis lifestyle media and
brand platform, will host the "Future of Cannabis" program at
Advertising Week APAC, on Wednesday and Thursday, August 1 and 2 at
Sydney's Luna Park.

PRØHBTD will be joined by Sheldon Croome the CEO of Atlas Growers,
Canada's Premier Medical Cannabis and Biotechnology company, and Sean
Dollinger the CEO of Namaste Technologies, a global leader in the sale
of medical cannabis consumption devices. Other key speakers from the
APAC region include Paul Manning of Helius Therapeutics, Sharlene Mavor
of Medical Cannabis Research Australia, Paul Mavor of Health House
International and Elisabetta Faenza of Leafcann Group. Together, they
will discuss the normalization and mainstreaming of cannabis for daily
use, including how cannabis products are gaining market share in the
medicine cabinet. Specifically, attendees will learn about the future of
cannabis in research and technology, cannabis education through content,
branding and marketing, and what the APAC region can learn from cannabis
trends in the North American market. Learn more here.

Additionally, as part of Advertising Week's Global Keynote Series,
PRØHBTD CEO and founder Drake Sutton-Shearer will have a fireside
chat-style conversation with Joel Madden, the entertainment entrepreneur
and frontman for the diamond selling band Good Charlotte. Joel will
discuss his career and passions, which include the role of cannabis in
popular culture. Learn more here.

Drake Sutton-Shearer said, "The Advertising Week platform enables us to
advance our mission to connect brands with cannabis consumers, whether
its on a global stage or within the U.S. or Canada. We're excited to
introduce Australian and New Zealand brand marketers to the many
challenges and outcomes of the North American Cannabis industry, and
then to return to New York in the fall for our second Cannabis Crossover
program at Advertising Week New York."

The Future of Cannabis sessions are part of the global multi-year
agreement between PRØHBTD and Advertising Week designed to help CPG
brands, agencies and media companies demystify and understand the
cannabis consumer, and navigate their way through the complex legal
landscape surrounding the burgeoning industry. The partnership will
continue in October at Advertising Week New York where PRØHBTD and its
industry partners will have an entire floor dedicated to cannabis
activations at the conference's new home -- the 13-screen AMC Loews
Lincoln Square Theater. Activations will include a major pop-up retail
experience, and will include technology, delivery and packaged goods as
part of the experience.

Recently, PRØHBTD raised USD $8 million in a Series A round of funding,
the single largest round of funding for a media related company in the
cannabis industry to date.


PRØHBTD creates, builds and markets cannabis brands to global audiences.
The company has built a first of its kind cannabis ecosystem that
includes a brand creation and product development platform complemented
by an in-house original content studio and expansive multi-platform
video distribution network reaching an available audience of 100+
million people. More than 60 cannabis brands partner with PRØHBTD for
brand development, design, market strategy, video production and branded
integration within its original content, which is made by a team of
award winning creators.

PRØHBTD is recognized as the exclusive global cannabis partner of Advertising
and Entrepreneur

Learn more at

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