Thinaire's "Sugar Rush" Loyalty Program Delivers Exclusive Branded Experiences Instantly to Candytopia Guests on Their Smartphone

PR Newswire

NEW YORK, May 4, 2018 /PRNewswire-iReach/ -- In the first month alone, over 30,000 unforgettable sweet-filled moments have been captured at Candytopia, the immersive candy-themed pop-up art exhibit, thanks to Thinaire. A leader in experiential mobile technology, Thinaire exclusively developed the Sugar Rush loyalty program using contactless mobile technology and seamless cloud integration so visitors can enjoy a sweet, frictionless experience.

Guests who opt-in to Candytopia's Sugar Rush loyalty program instantly receive a unique pass allowing them to unlock exclusive experiences throughout the exhibit using only their personal smartphone. These experiences, including one-of-a-kind high-resolution photo opportunities, are then delivered in real time via the cloud to the guest's device. In April alone over 15,000 guests have registered for the Sugar Rush program, including several celebrities visitors.

"Thinaire is truly a game-changer," said Candytopia co-founder and CEO John Goodman. "For our guests, Thinaire's seamless technology means they can focus on fun without friction, while our team gains new insights on how to improve their experience."

Thinaire's experiential products and platform combine the latest intuitive contactless mobile technology and loyalty-forward features. A major asset to any unattended interactive experience, Thinaire is already in talks with major retailers, theme parks, quick service restaurants, and museums to help drive branded content to the heart of their customers' digital world -- their mobile phone.

"We believe venues like Candytopia are laying the foundation for the new customer experience," said Thinaire CEO, Mike Ventimiglia. "Together we are blending physical world attractions seamlessly with the customer's personal device.  This is the new standard in experiential technology and Thinaire is the leading the charge to a more satisfying consumer journey."  

With plans to visit additional cities in 2018, Candytopia's limited, four-month engagement at Santa Monica Place is drawing sell-out crowds and feverish media buzz as audiences of all ages capture a candy-coated glimpse into the future of immersive experiences.

About Thinaire

New York-based Thinaire is a global leader in experiential technology, delivering exceptional experiences to mobile users by connecting companies to consumers through a range of proximity and mobile technologies on its award-winning platform. For more information or to request a demo please visit

About Candytopia

Candytopia transports guests to an imaginative confectionary wonderland with a one-of-a-kind full sensory experience. People of all ages are treated to over a dozen unique environments with sweet treats around every corner including flying unicorn pigs and a marshmallow tsunami. Guests will encounter countless treasures, from candy appearing out of thin air to a dragon constructed entirely of candy. Guests are encouraged to indulge in the candy samples throughout the experience, which include sour and gummy candy, chocolate treats, and nostalgic favorites. Candytopia is a pop-up experience lasting 3 to 4 months, with plans to visit additional locations in the U.S. this year. More information about Candytopia, future cities or tickets can be found at

Media Contact: Jen Rogers, Hudson West, 2012861979,

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SOURCE Thinaire

Posted In: entertainmentPress Releases