Market Overview

TEN: A Discovery Inc. Company Partners With Detroit Trading to Boost Its Online Car Shopping Experience


TEN: A Discovery Inc. Company Partners With Detroit Trading to Boost Its Online Car Shopping Experience

Partnership will enhance the in-market shopping and research experience across and with Detroit Trading's shopping data, including dealer pricing, manufacturer incentives, and available inventory

Partnership aims to expand audience using TEN's online car shopping tools and research features to bring users a seamless car shopping experience: from research to shop to quote to buy

-- Motor Trend has a cumulative reach of 131,000,000 readers and viewers via web, social and broadcast

-- Partnership will directly serve a social media footprint of 106,000,000 active digital users and a print footprint of 3,400,000 monthly magazine subscribers

-- Partnership will seek to serve more than 14,500,000 online car shoppers annually

PR Newswire

DETROIT and LOS ANGELES, April 5, 2018 /PRNewswire/ -- Detroit Trading, the industry leader in developing online car shopping software, and TEN: A Discovery Inc. Company ("TEN"), today announced a partnership to provide an enhanced online car shopping experience for TEN's network of 131,000,000 readers and viewers.  The technology integration will include the development of new inventory search algorithms, designed to better connect in-market shoppers to available inventory with accurate pricing; a streamlined online trade-in valuation process; online credit score estimators and online payment estimators. Together, these tools will provide online car shoppers with a one-stop-shop to research and price a vehicle without stepping foot in a dealership.

Detroit Trading's online car shopping software generates approximately 50,000 vehicle sales each month, with users saving time, money and headache throughout the purchase process.

In addition to being selected to help power the online car shopping platforms for TEN's and, Detroit Trading's software is used by more than 450 affiliates and publishers, including Time Inc., CBS Interactive, C|Net and, to provide their audiences with real time access to online pricing, incentives, available inventory and expert advice.   

"When TEN approached us to manage their shopping and inventory tools on their properties we jumped at the opportunity," says Pete Bonner, Co-Founder and Executive Vice President of Detroit Trading.  "We have established a pedigree within the marketplace of taking consumer shopping experiences to the next level and look forward to doing the same with TEN's well-known brands," added Bonner.  "Motor Trend has always been a trusted voice for automotive shoppers and enthusiasts," says Eric Schwab, Chief Commercial Officer at TEN.  "We are excited to partner with Detroit Trading and leverage technology that further improves the shopping experience for our car shopping consumers."  Mark Campbell, CEO of Detroit Trading, adds "Detroit is fast becoming a center of ecommerce, and Detroit Trading, through its innovative online car shopping software, is at the center of it."

Detroit Trading and TEN seek to have all enhancements in place by Q3 2018.

About TEN: A Discovery Inc. Company

TEN: A Discovery Inc. Company is the largest automotive media company in the world, bringing together Discovery's fast-growing Velocity network and TEN's entire automotive digital, direct-to-consumer, social, and live event portfolio, including MOTOR TREND, HOT ROD, ROADKILL, AUTOMOBILE, and more than 20 other industry-leading brands. With a cumulative reach of more than 131 million, the company encompasses Velocity's #1 TV network for automotive superfans, MOTOR TREND's #1 automotive YouTube Channel, and the only auto-dedicated subscription video-on-demand service. For more information, visit 

About Detroit Trading Company

Headquartered in metropolitan Detroit, Detroit Trading Company is amongst the world's foremost aggregators of "in-market" automotive shopper intelligence, providing data to original equipment manufacturers ("OEMs") and dealers that is responsible for more than 50,000 vehicle sales or $1.5 billion in monthly car sales.  Detroit Trading's 1-800-CAR-SHOW Brand Specialists talk to more than 10,000 in-market car shoppers each day.

A leader in online car shopping since 1996, Detroit Trading Company's technology and digital marketing solutions serve the world's largest auto manufacturers, drives sales for the nation's top dealer groups and powers the nation's top online automotive shopping channels. 

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SOURCE Detroit Trading

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