Market Overview

Heinz Taps Veteran NYPD Chief Negotiator to 'Mediate' Dinnertime Negotiations

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If Parents Need ‘Backup,' Buy-One-Get-One FREE Ketchup Deal Can Help
End Mealtime Debates

More often than not, dinnertime in America means time for debate.
"According to a recent survey, about 62 percent of parents say they
actually negotiate with their kids to get them to eat their dinner,"
says Jennifer Healy, VP of Marketing for Heinz (and Mom of 3).

This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20180306005229/en/

(Photo: Business Wire)

(Photo: Business Wire)

But dinnertime can be a lot less dramatic when Heinz Ketchup is
involved. Many parents agree that having ketchup gets their child to eat
their dinner. In fact, The NPD Group's National Eating Trends
found that kids across America eat ketchup more than 3 BILLION times in
an average year -- twice as much as any other condiment or sauce.1

Since running out of ketchup can wreak dinnertime havoc, Heinz is
giving away free "backup" bottles of ketchup during the month of March
for every bottle purchased.

For times when an extra bottle isn't close at hand, they've tapped
someone who knows a thing or two about negotiating. Lt. Jack Cambria, a
former New York Police Department crisis negotiator with more than 30
years of experience, is on hand to offer parents negotiation tips
designed to end mealtime standoffs.

An entertaining video -- available at BetterHaveABackup.com and on Heinz
social media channels -- brings Lt. Cambria's tips and tactics to life.
Parents needing backup also can call the Heinz 24-hour hotline
(1-844-HEINZ11) for tips on handling the most common "kid demands" in
negotiation situations.

The "Buy One, Get One Free" coupon offer is available in stores
nationwide during the month of March and while supplies last (30-ounce
to 38-ounce sizes, up to $4.00).

Join the conversation @heinzketchup_us

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ:KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions whether at home, in restaurants or on
the go. The Company's iconic brands include Kraft, Heinz, ABC,
Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables,
Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia,
Planters, Plasmon, Quero, Smart Ones and Velveeta.
The Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

1 NPD Trends, National Eating Trends, 2YE September 2017

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