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C'est Moi™ Cosmetics Transforms the Beauty Landscape with Skin Care and Cosmetics Products Specifically for Tweens and Teens

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C'est Moi™ beauty brand (pronounced "say-mwah," French for "It's me")
enters the beauty marketplace this month with gentle, thoughtfully
formulated skin care and fresh, wearable color cosmetics specifically
for tweens and teens. C'est Moi brand provides a simple approach to
beauty for young skin while filling a gap where there have not been
options until now. The entire collection will launch on Target.com and
CestMoi.com, and will be available on January 21, 2018.

This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20180117005087/en/

C'est Moi Gentle Skin Care (Photo: Business Wire)

C'est Moi Gentle Skin Care (Photo: Business Wire)

"Most products on the market are not specifically designed for young,
delicate skin, for among other reasons, the lack of education about
ingredients within the beauty industry. We're ecstatic to provide
affordable, clean and clinically tested products that deliver on C'est
Moi's core values of education and ingredient safety. We empower girls
through celebrating their individuality and encouraging self-discovery,"
said Jennifer Saul, Vice President of Marketing for C'est Moi.

All C'est Moi products are dermatologist tested, clinically tested on
sensitive skin, made with natural and organic ingredients,
hypoallergenic, fragrance free, talc free, cruelty free, made in the USA
and EU, and have both recyclable and FSC certified packaging.

C'est Moi beauty brand's Gentle Skin Care Collection for Spring 2018
contains calming and soothing high quality formulas that work to
cleanse, soothe and balance moisture within the skin. Featured
ingredients include organic aloe, calendula, extracts of strawberry,
cucumber, kiwi and apple, green tea, as well as chamomile water, organic
sweet almond oil, and Shea butter. The Gentle Skin Care Collection
consists of five products starting at $10 and ranging in price up to $26
for a three-piece deluxe skin care set.

C'est Moi beauty brand's Cosmetics' Color Collection for face, eyes,
lips, and cheeks for Spring 2018 offers natural and fresh makeup looks,
featuring neutral shades with beautiful and fun pops of color. The Color
Collection consists of 33 products ranging in price from $8 to $25 for a
six-piece makeup crayon set.

C'est Moi Cosmetics has partnered with the Environmental Working Group
(EWG.org) to further its commitment to safe ingredient standards and to
serve as advocates for cosmetic reform in the United States.

In partnership with the nonprofit Step Up (SUWN.org), C'est Moi beauty
brand aims to inspire and uplift a new generation of girls through
unique learning experiences and mentorship.

About C'est Moi

C'est Moi is a forward-thinking, fresh and exciting beauty brand created
for tweens and teens ages 8 to 16 years old with a powerful story
surrounding empowerment, education and ingredient safety for young
delicate skin. As girls begin using beauty products, C'est Moi beauty
brand aspires to educate girls on the importance of healthy skin care
habits, while celebrating a new generation of beautiful. C'est
Moi is a division of JAKKS Pacific, Inc. (NASDAQ:JAKK).

Visit www.cestmoi.com
and follow the company on Instagram (@cestmoibeauty), and Facebook
(C'est Moi Beauty).

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