Market Overview

GM Financial Leads Among Captive Lenders in Manufacturer Loyalty


"Company"), today announced that the company was the leader in overall
manufacturer loyalty among captive automotive lenders for calendar year
2016, based on GM Financial analysis of IHS Markit new light vehicle
registration data for 2016. Manufacturer loyalty in this case is defined
as households who return to market from a captive OEM-leased or
-purchased vehicle and remain loyal to the same manufacturer. This data
is based on disposal methodology and IHS Markit segmentation in the U.S.

GM Financial had the highest manufacturer loyalty rate for returning
lessees in the 2016 calendar year, where 79.2 percent of current lease
customers remained in a GM vehicle. In that same time period, vehicle
owners who financed their purchase through GM Financial remained loyal
to General Motors at a rate of 67.3 percent, the highest manufacturer
loyalty rate among manufacturer-owned lenders.

"Customer retention and loyalty are essential priorities in our overall
effort to drive and support GM vehicle sales," said Dan Berce, President
and CEO at GM Financial. "We are committed to putting customers at the
center of everything we do, and we are proud of our success in providing
an exceptional customer experience at every step in the auto finance
process. Perhaps more importantly, our status as the captive finance arm
for General Motors – which possesses industry-leading customer loyalty
in its own right – helps strengthen the overall GM value proposition for
our dealers and customers."

General Motors was honored with an IHS Markit automotive loyalty award
for "Overall
Loyalty to Manufacturer"
for the 2016 model year in January 2017.

About GM Financial

General Motors Financial Company, Inc. is the wholly-owned captive
finance subsidiary of General Motors Company and is headquartered in
Fort Worth, Texas. For more information, visit

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