Market Overview

Pricefalls.com Records Highest Holiday Sales Performance In Its Nine-Year History

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Pricefalls LLC, an online marketplace reaching millions of shoppers and
providing a robust revenue channel for 1,300+ retailers and 15MM
products, announced record performance for Thanksgiving through Cyber
Monday. The technology powering this performance is from PFTech.co SaaS
offering.

Key performance statistics for the five-day period:

  • Cyber Monday & Month of November: Marked the single largest
    day & month for sales and net revenue in company history.
  • Increase of 23% in Gross Merchandising Sales (GMS) and 32% in Net
    Revenue (NR) for the five day period (YoY):
    Average represents a
    day high of 62% (GMS) growth.
  • Top Selling Categories: Home Improvement & Tools, Apparel, Home
    & Living, and Jewelry & Watches alongside traditional Consumer
    Electronics.
  • Marketing Efficiency Up 12% (YoY). PFTech enabled Pricefalls to
    deliver a 50% increase in traffic with less cost through
    consumer-shopping engines, social and affiliate networks.

"Holiday 2017 was a success for Pricefalls from a top and bottom line
perspective," said Tony Chvala, COO & CMO of Pricefalls & PFTech. "We
executed a merchandising strategy focused on promoting unique products
not widely found elsewhere. This not only drove profitable growth but
resonated with new customers to Pricefalls."

Pricefalls' sister division PFTech is the driving force powering the
growth. Its SaaS modules ingest retail partners' product feeds in any
format while extracting rich content, optimizing not only to Pricefalls
but into standard formats for additional channels.

"Exceptionally flexible technology allowed us to expand our catalog
while greatly enhancing the customer experience," said Elliot Moskow,
CEO & Co-Founder of Pricefalls & PFTech. "We are encouraged by the
performance this holiday and the traction of newly launched PFTech.co."

About PFTech: Enterprise SaaS that enables retailers & brands to
host B2B & B2C marketplaces. After nine years of development, PFTech.co
has perfected technologies that power its own marketplace,
Pricefalls.com. Additionally, these enterprise-modular SaaS solutions
power Vendor/Seller Management, Data Ingestion & Optimization, Marketing
Syndication, and custom solutions. The proprietary software allows
clients to enhance their platforms and ensures the success of each
client's specific needs (pftech.co).

About Pricefalls: Established in 2009, Pricefalls has a
long-history of providing robust marketplace technology to online
sellers and an elegant shopping experience for consumers. Pricefalls.com
is the only US marketplace to share direct marketing rights with its
sellers. Core principles are to protect the brand and create consumer
trust, inspiring customers to come back to sellers, again and again.
Whether you are buying new or used, simple or luxurious, trendy or
one-of-a-kind – if it exists, it is probably for sale on Pricefalls.

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