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Market Overview

North America OTT TV and Video Forecasts to 2022 by Platform, Household Penetration, SVOD Subscribers and OTT Revenues for Movies and TV Episodes - Research and Markets


The "North
America OTT TV and Video Forecasts"
report has been added to Research
and Markets'

The North American SVOD sector is by far the most mature in the world,
with 112 million SVOD subscribers to movie and TV episode platforms by
end-2016. However, there is plenty of growth left in the sector. The
SVOD total is forecast to climb to 171 million by 2022 - up by 59
million on 2016 or by 53%.

Simon Murray, Principal Analyst, said: It is important to stress that
these figures are gross - many homes take more than one SVOD platform,
especially in the US. That explains why we forecast 132% SVOD
penetration of US TV households by 2022.

Published in August 2017, this 74-page PDF and excel report combines the
relevant countries from two of last year's reports: North America OTT TV
& Video Forecasts and North America SVOD Forecasts in one convenient
place. Covering movies and TV episodes, the report covers Canada and the

Key Topics Covered:

  1. Population (000)
  2. TV HH/Total HH
  3. OTT TV & video fixed broadband households (000)
  4. OTT TV & video HH/Fixed broadband HH
  5. OTT TV & video HH/TV HH
  6. OTT TV & video smartphone subs (000)
  7. OTT TV & video HH/smartphone subs
  8. OTT TV & video total (000)
  9. SVOD subscribers (000)
  10. TV rental transactions (000)
  11. Online advg total (US$ mil.)
  12. Online advg for OTT sites (US$ mil.)
  13. Online TV rental revs (US$ mil.)
  14. Online rental revs (US$ mil.)
  15. SVOD subscribers by operator (000)
  16. Share of SVOD subscribers by operator (%)
  17. SVOD revenues by operator (US$ mil.)
  18. Share of SVOD revenues by operator (%)

Companies Mentioned

  • Amazon Prime
  • CraveTV
  • Illico
  • Netflix

For more information about this report visit

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