Market Overview

Mastercard Makes Post-Workout Shopping A Breeze For Fitbit Users


Gives device owners the choice and peace of mind to make secure
tap-and-go payments

Today Mastercard
announced that it was bringing Mastercard contactless payments to
Fitbit's (NYSE:FIT) first smartwatch, Fitbit Ionic™. With Fitbit Ionic,
health and fitness enthusiasts who use the device will be able to add
their eligible cards to their fitness smartwatch and pay by simply
tapping their device near a contactless terminal at more than 6.6
million merchant locations globally.

Starting today, users can pre-order the Fitbit device on, for
general availability in October. The payment functionality will be
initially supported in the United States with participating issuer
banks, and will expand to other markets across the globe soon after.

"Consumers today are expecting technology to help them accomplish life's
daily tasks with as few steps or clicks as possible," said Kiki Del
Valle, senior vice president, Commerce for Every Device, Mastercard. "By
adding payment capabilities to a Fitbit device, Mastercard cardholders
who are already on-the-go can easily buy what they need without having
to bring their wallet with them."

Mastercard's industry-leading token
provides consumers the freedom to shop using the device
most convenient to them, with the highest level of security available
for payments. As part of this service, Mastercard generates a unique
alternate number or "token" for the 16-digit card number found on the
front or back of a payment card. The token number is not only different
from the card number but is also, on its own, useless when trying to
perform a transaction via a different device. Tokens are a safer way to
process payments without actual bank or credit details being exposed.

"We're focused on delivering the features that add that right level of
utility to our users, so they can focus on reaching their health and
fitness goals. Fitbit Pay lets you make payments on the go directly from
your wrist with Fitbit Ionic, adding convenience to your life and the
ability to leave your smartphone and wallet at home," said Jon Oakes,
vice president, Product Management, Fitbit. "We're delighted to work
with Mastercard to deliver the freedom of contactless payments to our

By adding payments capability to Fitbit Ionic, Mastercard is ensuring
that everyone, everywhere has the ability to make and receive secure
payments using any connected device across a number of different
verticals such as wearables, connected cars, smart home and retail.

About Mastercard

Mastercard (NYSE:MA),,
is a technology company in the global payments industry. We operate the
world's fastest payments processing network, connecting consumers,
financial institutions, merchants, governments and businesses in more
than 210 countries and territories. Mastercard products and solutions
make everyday commerce activities – such as shopping, traveling, running
a business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MastercardNews,
join the discussion on the Beyond
the Transaction Blog
and subscribe
for the latest news on the Engagement

About Fitbit, Inc. (NYSE:FIT)

Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leading
global wearables brand, Fitbit designs products and experiences that
track and provide motivation for everyday health and fitness. Fitbit's
diverse line of innovative and popular products includes Fitbit Surge®Fitbit Blaze®,
Charge 2®
, Alta®,
Flex 2®
, Fitbit One®
and Fitbit Zip®
activity trackers, as well as the Fitbit
smartwatch, Fitbit
wireless headphones and Fitbit Aria® and Fitbit
Aria 2™
Wi-Fi Smart Scales. Fitbit products are carried in 55,000
retail stores across 65 countries around the globe. Powered by one of
the world's largest social fitness networks and databases of health and
fitness data, the Fitbit platform delivers personalized experiences,
insights and guidance through leading software and interactive tools,
including the Fitbit and Fitbit Coach apps, Guided Health Programs, and
the Fitbit
for smartwatches. Fitbit Health Solutions develops health and
wellness solutions designed to help increase engagement, improve health
outcomes, and drive a positive return for employers, health plans and
health systems.

Fitbit and the Fitbit logo are trademarks or registered trademarks of
Fitbit, Inc. in the U.S. and other countries. Additional Fitbit
trademarks can be found at
Third-party trademarks are the property of their respective owners.

View Comments and Join the Discussion!