Market Overview

ProVisors Appoints Matthew Toledo as CEO


ProVisors announced today that it has appointed Matthew Toledo as Chief
Executive Officer effective July 31st. The appointment of Mr. Toledo, a
leading media and publishing executive in the Los Angeles market,
signals a renewed commitment to growing the pre-eminent business
networking group for trusted advisors.

Toledo said, "I am honored and delighted to lead ProVisors. I look
forward to working with the company's dedicated employees and seasoned
professional members to create the type of dynamic networking
organization that will attract new members and provide more valuable
benefits and increased networking opportunities for current members on a
greater scale than ever before."

Larry Braun, ProVisors Board Member, said, "I have known Matt for over
15 years and feel strongly that his track record of success makes him
the right leader for our company. His wealth of experience and extensive
business connections will prove to be invaluable to ProVisors."

Most recently, Toledo was Publisher and CEO of the Los Angeles Business
Journal, a position he's held since 1994, and Group Publisher of
California Business Journals since 2004. During his tenure, Toledo
transformed the brand and created what is recognized as one of the best
regional business journals in the US.

As a leader in the business journal industry and former chairman of the
Alliance of Area Business Publishers, Matt has solid ties to business
leaders and communities throughout the country. This deep bench of
contacts will further build on the ProVisors momentum as it enters new

Steve Martini, ProVisors Managing Partner, said, "Matt built the LA
Business Journal into the most respected business newspaper in Los
Angeles. He is a well known, respected, and forward thinking executive
who is a perfect fit for the ProVisors community."

Toledo is replacing CEO Nikki Potter, who is returning to her native

Mr. Toledo currently serves on the Boards of Los Angeles Area Chamber of
Commerce, Los Angeles Economic Development Corporation, Los Angeles
Sports & Entertainment Commission, Town Hall Los Angeles, and Central
City Association. Originally from Chicago but raised in Northern
California, Toledo is a graduate of San Jose State University with a
Bachelor of Arts Degree in Business Administration and a minor in Fine

About ProVisors

ProVisors is a pre-eminent business-to-business networking
organization for seasoned professionals. The organization is
headquartered in Sherman Oaks, California and boasts over 5,000 members
who have resources and influence across the country. With a strong focus
on the culture of its community, ProVisors members are highly regarded
for their superior representation of clients and for offering
unparalleled resources to other members. To learn more, visit:

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