Market Overview

YOU On Demand Partners with B.P.O. Global to Launch its E- and Video Commerce Vertical

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-- Partnership will focus exclusively on the import and sale of Korean products into China

-- Deal marks the launch of YOD's 3rd business vertical: Video Commerce

-- B.P.O. Global is targeting $100 million in total import sales to China over the next year

NEW YORK, May 26, 2016 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD) ("YOU On Demand" or "YOD" or the "Company"), a premium content Video On Demand service provider in China evolving into a global, mobile-driven, consumer management platform for both enterprises and consumers, announced today that the Company, through its PRC subsidiary Tianjin Sevenstarflix Network Technology Limited ("SSF") and BPO Global Company Ltd. ("BPO"), a global exporter of Korean products, have entered into a strategic partnership for the sale and distribution of Korean goods and products into Mainland China.

Utilizing many of China's online and cross-border trading and exchange platforms including TEEX (http://www.e-exchanging.com/), BPO will operate an exclusive "South Korean Zone" which will offer South Korean-made products, while YOU On Demand will lead business development and content commerce marketing services which infuses content throughout the entire shopping experience.  This engaging and high sell-through approach to marketing first evokes a purchasing desire through content and then satisfies that desire right away by providing a shopping opportunity.  YOU On Demand will use content commerce marketing to promote BPO's product categories, throughout YOD's multimedia, social networking and e-commerce-enabled network.

Commenting on the partnership, Bing Yang, President of YOU On Demand's newly formed Video Commerce division, stated "South Korean brands, once considered to be a niche market in China, offer a wide range of products at competitive prices, which accounts for their swelling popularity.  For example, cosmetic exports to China from South Korea surged 250 percent last year, and accounted for almost one-fourth of all of China's imported cosmetics, according to the Korean International Trade Association.

The ability to leverage Korean celebrities and TV shows—which are massively popular in China—has also been one of the major reasons many Korean brands have been able to surge ahead in China. YOU On Demand and BPO will be targeting the explosive growth of Korean products and culture in China and will be the exclusive providers of Korean products on multiple cross-border trading and exchange platforms."

About YOU On Demand Holdings, Inc. (http://corporate.yod.com)

YOU On Demand (NASDAQ: YOD) is leveraging and optimizing its current operations as a premium content Video On Demand service provider in China by evolving into a global, B2B2C, mobile-driven, consumer management platform for both enterprises and consumers.  By aiming to establish the world's premier multimedia, social networking and e-commerce-enabled network with the largest global effective connected user base, YOU On Demand, through this expanded, cloud-based, ecosystem of connected screens combined with strong partnerships with leading global providers, will be capable of delivering a vast array of YOD–branded products and services to enterprise customers and end-use consumers - anytime and anywhere, across multiple platforms and devices. 

YOU On Demand has content distribution agreements in place with many of Hollywood's top studios including Disney Media Distribution, Paramount Pictures, NBC Universal and Twentieth Century Fox Television Distribution, Miramax, as well as a broad selection of the best content from Chinese filmmakers.  In addition, the Company has governmental partnerships and licenses as well as numerous JV partnerships and strategic cooperation agreements with an array of distribution and content partners in the global new media space. YOU On Demand is headquartered in both New York, NY and Beijing, China.

Safe Harbor Statement
This press release contains certain statements that may include "forward looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Particular forward-looking statements in this release include statements regarding the effects of the business partnership with BPO. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

CONTACT:  
Jason Finkelstein                         
YOU On Demand                       
212-206-1216                              
jason.finkelstein@yod.com                   
@youondemand  
corporate.yod.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/you-on-demand-partners-with-bpo-global-to-launch-its-e--and-video-commerce-vertical-300275318.html

SOURCE YOU On Demand Holdings, Inc.

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