Electronic Cigarettes International Group Launches Victory® Brand with Western Refining across the Southwest US

SPRING LAKE, Mich.--(BUSINESS WIRE)--

Electronic Cigarettes International Group Ltd. (formerly Victory Electronic Cigarettes Inc.) ECIG, today announced the launch of their Victory Brand Electronic Cigarettes across the 230 Western Refining convenience stores throughout the Southwest United States. Western Refining, which currently also carries the Electronic Cigarettes International Group's FIN® brand, made the decision to also bring in the Group's Victory® brand based on its attractive retailer margins and customer support, and resonance with their customers.

Western Refining is an NYSE publicly traded independent oil refiner and marketer based in El Paso, Texas. The group operates approximately 230 premium convenience stores and gas stations located in throughout the Southwest United States under the brands of Giant, Mustang, Sundial and Howdy's. Western is a principally-centered firm committed to serving the communities where the Company operates and employees are active, involved members. They encourage employees to participate, to give back, and to make a positive difference along with the efforts of the Company to enhance the local life experience in the communities they serve.

Complementing ECIG's line of FIN® branded e-cigarettes currently available throughout Western's retail locations, ECIG's Victory® brand tobacco and menthol e-cigarettes will now be rolling out throughout the chain. The Victory® brand has recently been expanding to a number of convenience outlets building on the Group's availability in more than 50,000 outlets and leading position in the Food Drug and Mass Channel amongst independent e-cig companies. Victory's product line includes traditional disposable and rechargeable electronic cigarettes as well as a full line of vaping items.

This increase in distribution of ECIG brands and products across leading retailers like Western continues ECIG's efforts to make their leading portfolio of brands and leading portfolio of innovative e-cig products available for consumers and builds on its array of dedicated retail distribution partners in the United States and globally.

Gary Rawlings, ECIG's Chief Commercial Officer, commented, “We are very excited that Western is making our Victory® brand available to their shoppers. It is always great when a retail customer decides to carry more of our brands and products to meet the different needs of their consumers. Compared to other brands, we know the Victory® brand performs very well, and we expect to build on this new distribution platform with Western with the rollout of our proprietary 'vaping' items later this year. Western's customers seeking an alternative to traditional tobacco will enjoy the great taste of FIN® and now Victory® branded products. Having more of our products available at the almost 250 Western convenience stores located throughout Arizona, Colorado, New Mexico and Texas, helps build our brand and business, and further enhances Western's position as a destination for outstanding products.”

About The Electronic Cigarettes International Group, Ltd. (ECIG)

The Electronic Cigarettes International Group (ECIG) is dedicated to providing a compelling alternative for current smokers, relative to traditional cigarettes. ECIG is one of the fastest growing independent electronic cigarette companies in the world, and owns the trademarks VAPESTICK®, FIN®, Victory®, VIP®, and others. The Company owns multiple subsidiary companies and has operations in North America, Latin America, Western Europe, and Asia. ECIG offers consumers a full product portfolio that incorporates the highest quality and latest technology, and has been rated as superior in real tobacco taste amongst major brands. The Company's website is www.ecig.co.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of ECIG, including statements regarding ECIG's expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue to materialize consistent with recent trends. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include: ECIG's reliance on additional financing, ECIG's profitability and financial health, risks associated with ECIG's products, including that they may pose a health risk; governmental regulations may impact Victory's business; the market or consumers may not accept ECIG's products; ECIG relies on a single class of products; existing or pending patents may affect ECIG's business; and other factors disclosed in the Company's filings with the Securities and Exchange Commission. Unless required by applicable law, ECIG undertakes no obligation to update or revise any forward-looking statements.