Capital Resource Alliance, Inc. Announces Its Expected Product Schedule

LOS ANGELES--(BUSINESS WIRE)--

Capital Resource Alliance, Inc. CRRA announced its expected product schedule. The company expects to begin selling its initial batch in September 2014. The product is developed according to the following stages:

Stage 1: Shelf Testing. The phase consists of the Company testing different formulas and packaging to extend the shelf life of the product. Once the Company has obtained a shelf life of at least 45 days, we will begin the next product stage.

Stage 2: Test Kitchen. The Company will build out a test kitchen to begin manufacturing the product in small batches (less than 3,000). The test kitchen will be used to finalize the development of the formula to be marketed and sold. The Company will begin selling its product during this phase.

Stage 3: Ramp-Up Phase. The Phase consists of building out the production line at the factory with the goal of being able to produce 17,000 cans per day.

Stage 4: Full Production. This phase will consist primarily of the Company beginning to market its product. Please see below Marketing/Sales for more information on the marketing and sales plan.

Sales and Marketing

The Company initially expects to market the product through 3 phases:

Phase 1: Infomercials aired on television and radio.
Phase 2: Selling product on QVC
Phase 3: Placement of products in retail and club stores (such as Wal-Mart and Costco)

About Nate's Pancakes

Nate's Pancakes are a ready-to-use, pre-mixed pancake and waffle batter delivered in a pressurized can. Our pre-made batter makes light and airy pancakes or waffles that are fun for the entire family to make together, and are a great way to start your day. With no preparation and no clean-up, we've made making breakfast easier for your busy mornings. The product is currently for sale at www.natespancakes.com.

Notice Regarding Forward-Looking Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual and interim reports.

Contacts:
Capital Resource Alliance, Inc.
Nate Steck
(661) 418-7842
info@crra.info