Market Overview

Hummus Cocktails & Smoothies Shaking up Party Fare, Store Shelves


Frankly Fresh reinvents hummus for a tastier, healthier twist on modern party food

Carson, CA (PRWEB) April 12, 2012

Frankly Fresh™, a Cedarlane® Natural Foods company, is revolutionizing hummus dips with a combination of fresh, unconventional flavors and all-natural ingredients. The brand is introducing Hummus Cocktails and Hummus Smoothies – garden-fresh, healthy, flavor-packed party dips – to an increasing number of grocers just in time for spring break, summer pool parties and more. Four flavors of Frankly Fresh's new party products will debut this month at approximately 200 Albertsons® service delis throughout Southern California and Las Vegas, Nevada.

Albertsons, part of SUPERVALU®, is offering two varieties of the non-alcoholic Frankly Fresh Hummus Cocktails product line, and two tasty options from the Hummus Smoothies line:

  •     Bloody Mary: infused with hints of tomato and celery
  •     Dirty Martini: enhanced with pimento olives and sea salt
  •     Four Berry Dip: bursting with strawberry, blueberry, raspberry and blackberry
  •     Tropical Mango Dip: made with mango, papaya, and passion fruit

Along with these four flavors, Frankly Fresh offers Hummus Cocktails in Pineapple Mojito, enlivened with an exhilarating splash of pineapple and mint, and Black Russian, perked up with ground espresso beans. Additional Hummus Smoothies selections include Green Tea Dip, featuring a refreshing undercurrent of green tea, and Strawberry Banana Dip, balancing vibrant strawberry with sweet, tropical banana.

The Frankly Fresh innovation doesn't end with exceptional flavors. The company's Hummus Cocktails and Smoothies are made healthier as well as tastier than many other party dips. All Hummus Cocktail and Smoothie varieties are created with all-natural ingredients, have fewer than 70 calories, 3 grams of sugar and 3.5 grams of fat per serving, are cholesterol free, and contain 0 grams of saturated fat and trans fat.

In addition, Frankly Fresh also utilizes High Pressure Processing (HPP), a cutting-edge, USDA-approved technology to preserve freshness and flavor naturally. This improved method of food processing employs elevated water pressure instead of chemical preservatives and heat to protect against the introduction of harmful bacteria and loss of flavor over shelf time. HPP keeps Frankly Fresh Hummus Cocktails and Smoothies fresh on the shelf for up to 60 days.

Frankly Fresh is a division of Cedarlane Natural Foods, a leading supplier of natural and organic fresh and frozen foods. Cedarlane's founder, Robert Atallah, was a pioneer in bringing hummus to the commercial market in the U.S., and was the first to introduce all-natural and organic products to the frozen foods sector.

For interviews with Cedarlane Natural Foods executives, please call the contacts listed at the bottom of this press release.

About Frankly Fresh
Frankly Fresh is the fresh side of Cedarlane® Natural Foods, producing all natural fresh foods –from salads and appetizers to dips and sauces – for more than a quarter of a century. Frankly Fresh provides innovative, unique products to grocers, delis, club stores, airlines, and food service programs coast to coast.

About Cedarlane® Natural Foods, Inc.
Founded in 1981 by Robert Atallah, Cedarlane® Natural Foods, Inc. is a leading supplier of natural and organic frozen and fresh foods. Cedarlane serves up a wide variety of award-winning natural, vegetarian, organic, low-fat, high-protein frozen food options from breakfast to dinner, appetizers to entrées. Many Cedarlane frozen foods carry the Quality Assurance International (QAI) organic certification.

About Founder & President Robert Atallah
Since 1981, Robert Atallah has grown Cedarlane® Natural Foods, Inc. from a one-man business to a corporation with more than 500 employees, offering award-winning natural and organic frozen foods and fresh foods. A food pioneer in multiple respects and a prominent leader in the food category, Mr. Atallah was the first to introduce all-natural and organic products to the frozen foods sector.

Diego Romero
O: (520) 882-6262
M: (520) 401-1693

Karen Gavender
O: (520) 882-6262
M: (520) 603-4200

For the original version on PRWeb visit:

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