In its March trend report, JWT, the world's best-known marketing communications brand, revisits the phenomenon of FOMO (Fear Of Missing Out), the uneasy and sometimes all-consuming feeling that you're missing out—that your peers are doing, in the know about or in possession of more or something better than you.
New York, NY (PRWEB) March 08, 2012
In its March trend report, JWT, the world's best-known marketing communications brand, revisits the phenomenon of FOMO (Fear Of Missing Out), the uneasy and sometimes all-consuming feeling that you're missing out—that your peers are doing, in the know about or in possession of more or something better than you.
The report updates JWT's May 2011 trend report with new quantitative and qualitative data. Ann Mack, director of trendspotting at JWT, will discuss findings from the report at a SXSW presentation this weekend, “FOMO: How Can Brands Tap into Fears Of Missing Out?”
“We've always had a fear of missing out, but it's exploding with the onset of real-time, location-based and social media tools,” says Mack. “For brands, FOMO has powerful potential, since it heightens participation on social media platforms and motivates consumers to do more. Brands can focus on easing FOMO, escalating it, making light of it or even turning it into a positive.”
JWT's trend reports are the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, JWTIntelligence interviewed experts and influencers in technology and academia, and conducted a survey in the U.S. and the U.K. using SONAR™, JWT's proprietary online tool. The survey polled 1,270 adults aged 18-plus and 110 teens from Jan. 19-24.
Findings from the survey include:
Mack's SXSW talk takes place Saturday, March 10, from 3:30-4:30 p.m. at the InterContinental Stephen F. Austin, Capital Ballroom B (hashtags: #sxsw #fomo). The “Fear Of Missing Out” report is available on JWTIntelligence.com.
Additional knowledge and research on JWTIntelligence.com includes recent trend reports on food, music, social commerce and the travel sector, 10 Trends for 2012 and 100 Things to Watch in 2012.
About JWT
JWT is the world's best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Smirnoff, Macy's, Ford and HSBC.
JWT's creative philosophy of making things inspired by the world enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg's, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT's parent company is WPP WPPGY.
###
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.