FAIRMONT, W.Va., March 20, 2012 /PRNewswire/ -- Beginning today, MVB Bank is asking an important question on the air waves and in print to bank clients and communities in the five West Virginia counties where it operates: "Do you Kasasa?"

MVB Bank is the first financial institution in West Virginia to launch Kasasa banking accounts. Offering Kasasa Cash® and Kasasa Saver®, the MVB Bank team is proud to be the first in West Virginia to launch the most innovative checking and savings accounts on the market. "Do You Kasasa?" is the main message in the new ads promoting MVB's best checking and savings accounts. 

Kasasa® (pronounced Kah-sah-sah) is a new brand of free checking and savings accounts that pays consumers to use their account with either high interest or automatic savings. These accounts, combined with the personal service delivered by a hometown bank are offering residents a better checking account option, and without any hidden fees.

The difference between MVB's Kasasa account and accounts offered by other banks is simple:  Kasasa accounts have no monthly service fees and offer consumers high interest and rewards. MVB's Kasasa Cash account currently earns up to 2.0% annual percentage yield (APY), compared to just 0.05% APY at many other financial institutions, free online banking, nationwide ATM fee refunds and e-banking statements for convenience.  For Kasasa Saver accounts, consumers can earn up to 1.0% APY.

"We are pleased to be the first bank in West Virginia to promote the Kasasa brand of checking and savings accounts," said Larry F. Mazza, CEO of MVB Financial Corp.  "Kasasa delivers what research shows people really want but believe they can't have—great financial products with the personal service of a community based financial institution."

To receive the Kasasa account benefits, each monthly qualification cycle, account holders are asked to do a few simple things like, receive an eStatement, use a debit card a minimum number of times, and have an electronic transaction (such as direct deposit) post to their account. If an account holder does not meet the qualifications in a given month, MVB Bank will alert the individual, who will be eligible the following month for the benefits. 

In 2009, Kasasa accounts were piloted in six other markets across the U.S.  In just the first two months of offering Kasasa, participating community financial institutions reported increases in new account openings and growth in deposits at institutions focused on deposit growth.

Kasasa is being introduced in West Virginia with a creative and highly engaging marketing campaign. It comes to life through a fresh mix of eye-popping newspaper advertisements and a series of television spots that feature top 'slam poets' riffing lyrical threads around the theme of 'Do you Kasasa?'  To preview the advertising, go to www.kasasa.com/news-and-media/advertising.

Kasasa is distributed to MVB Bank from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks.

For more information on Kasasa accounts, consumers can visit www.mostvaluablebank.com/kasasacash.html or go to www.kasasa.com/mvbbank.

About MVB Financial Corp.
MVB Bank, Inc. is a wholly-owned subsidiary of MVB Financial Corp. MVBF, with locations in Marion, Monongalia and Harrison counties in North Central West Virginia, and Berkeley and Jefferson Counties in the Eastern Panhandle of West Virginia.  

"Do you Kasasa?"
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, cash back and automatic savings. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.    

Contact: R.B. Seem
(304)279-5815
Rbseem@mvbbanking.com

SOURCE MVB Bank, Inc.