Demonstrations Highlight the Industry's Most Comprehensive Portfolio of Broadcast Video Solutions

BURLINGTON, ON, Aug. 31, 2011 /PRNewswire/ - Showcasing the most comprehensive, end-to-end portfolio of SDI broadcast video solutions available from a single source, Gennum Corporation GND will host a series of video transport demonstrations in its booth (#9.A45) at the upcoming IBC 2011 tradeshow held in Amsterdam September 9-13^th. The company's demonstrations will feature the new GS3480 cable driver, the GS3440 long-reach adaptive equalizer (EQ) and GS3442 high-density equalizer, new CWDM Video Optical SFP solutions, its industry-leading video crosspoint family and a new reference design for bi-directional signal applications.

"As the only semiconductor provider with broadcast video at the core of its business, Gennum has a long history of providing the most innovative real-world solutions to the broadcast industry," said Bharat Tailor, Director of Video Marketing for Gennum. "We are looking forward to showcasing the latest additions to our SDI solution portfolio—the industry's most comprehensive—at IBC."

Regarded as a pioneer in video technology and a market leader in broadcast semiconductor solutions, Gennum will be demonstrating the GS3480, a next generation 3Gb/s cable driver with an advanced feature set for today's most demanding real-world applications. The GS3480 is the industry's only 3Gb/s cable driver featuring integrated output pre-emphasis, which can be used to compensate for losses associated with long cable runs common in OB-truck and large studio applications. In addition, the GS3480 and its 4 output variant, the GS3481, feature non inverted outputs which are ideal for polarity sensitive signal formats such as DVB-ASI, commonly found in the broadcast environment. With its non-inverted outputs, the GS3480 minimizes the need for additional down stream hardware, reducing development time and hardware costs. The GS3480 cable driver also features the industry's largest output swing at 2400mV. This high output swing supports larger system architectures that require external passive muxing, external cable and connector losses associated with patch panels, and other system architectures that cause DC loss.

Further demonstrating the breadth of its video solutions portfolio, Gennum will be showcasing the GS3440, a next-generation adaptive cable EQ that provides cable reach beyond 200 meters for the most demanding real-world applications. Leveraging Gennum's leadership in adaptive cable EQ technology, the new GS3440 combines long reach with unprecedented jitter performance, helping to simplify the design and installation of broadcast systems. In addition, as part of its comprehensive range of adaptive cable equalizers, Gennum will demonstrate the GS3442 3Gb/s cable equalizer, targeted for high density PCB layouts. 

Leveraging its extensive broadcast video expertise, Gennum has developed the industry's first family of crosspoint switches to combine video-specific features with unmatched signal integrity and power management capabilities.  Developed from the 'ground up' for HD, 3Gb/s, 3D and Ultra HD, Gennum's new crosspoint switches are the most feature-rich available, in sizes from 2 x 2 up to 290 x 290. The multi-format broadcast crosspoint family enables equipment manufacturers and broadcasters to more effectively handle next-generation video formats and increasing data rate requirements in the studio.

Building on the performance, robustness and reliability of its third generation optical modules, Gennum is pleased to offer a new family of CWDM products. The CWDM family of products enables the transmission of up to 18 individual signals on a single optical fiber.  All 18 wavelengths will be available from 1271nm to 1611nm, offered as dual channel transmitters, single channel transmitters and transceivers featuring robust error free transmission of up to 50 km in a 3Gb/s CWDM installation.  The new CWDM family provides the performance expected from Gennum, including support for video pathological patterns for SD-SDI, HD-SDI, and 3G-SDI.

These demonstrations highlighting the new products will be held at Gennum's booth:

• 3Gb/s Signal Distribution Solutions -The demo will showcase the GS3480 3Gb/s cable driver and GS3440 3Gb/s adaptive cable equalizer's performance and advanced feature sets in several real world applications including the use of long cable lengths, intermediate connectors, different cable and connector types, including the latest generation of high-density connectors.
  
  
• GX3290 Multi-Format Broadcast Video Crosspoint. This demo will display the feature set and multi-format switching ability of the GX3290, the industry's first 290x290 fully non-blocking asynchronous crosspoint switch engineered specifically for broadcast video applications. The demo will also feature the GS3442 high density adaptive cable equalizer optimized for use with high-density BNC connectors and include real-world broadcast applications such as passive splitting and long trace lengths highlighting the GX3290's industry-leading equalization and input sensitivity. The flexibility to support multi-format applications will be showcased by passing SD, HD and 3Gb/s SDI as well as HDMI signals through the switch, which will be used to route signals to the other demonstration modules.
  
  
• CWDM Video Optical SFPs: Transport up to 18 signals on a single fiber. This demo will feature Gennum's new CWDM products and Gennum's industry leading receivers in a typical CWDM application. Combining multiple SDI video signals and transporting them error free over 40 km on a single optical fiber. At the end of the fiber, the signals are separated for display on monitors.
  
  
• 3Gb/s High Performance Bi-directional Solutions - This demo will feature Gennum's GS2970A deserializer, GS2972 serializer and GS3440 adaptive cable equalizer in a new reference design with a single interface connector that can be reconfigured as either an output or an input. This bidirectional interface solution leverages the GS3440's robust performance and long cable reach capabilities. In addition, like all of Gennum's serializer and deserializer solutions, the GS2970A and GS2972 feature industry leading jitter performance and integrated SMPTE processing. As a result, Gennum's serializer and deserializer solutions offer superior performance with lower development risks and faster time to market, allowing designers to focus on product differentiation when compared to other serializer/deserializer and FPGA solutions.

About Gennum
Gennum Corporation GND designs innovative semiconductor solutions and intellectual property (IP) cores to serve the rising global demand for high-speed data transmission products in the broadcast, networking, storage and telecommunications markets.  Gennum offers proven optical, analog and mixed-signal solutions with uncompromising signal integrity to support standards such as high-definition (HD) video, Fibre Channel, InfiniBand®, Ethernet, SONET and PCI Express®.  The company is headquartered in Burlington, Canada, and has global design, research and development and sales offices in Canada, Mexico, Japan, Germany, United States, Taiwan, India and the United Kingdom. www.gennum.com.

Gennum and the Gennum logo are trademarks of Gennum Corporation. All other product or service names are the property of their respective owners. Copyright Gennum Corporation, 2011.

SOURCE Gennum Corporation