EFSH Hits The Bullseye With Partnership Expansion Into 300 New Bigbox Locations

1847 Holdings LLC EFSH announced that its subsidiary, ICU Eyewear Holdings Inc. (“ICU”), has made significant advancements in its growth strategies expected to be realized throughout 2024.

Committed to fostering both immediate and long-term growth, ICU has strategically focused on cultivating opportunities in key channels including Gift, Program, and Sports, alongside a robust emphasis on online sales. These endeavors have borne fruit, notably marked by the successful onboarding of a new chain of hardware stores in February, reaffirming ICU’s position as an innovative and forward-thinking eyewear brand.

ICU’s largest retail partner, one of the largest retailers in the United States notable for its focus on upscale, trend-forward merchandise at lower costs, has unveiled ambitious plans to open 300 new stores. This retail partner’s strategic expansion, which will lead to ICU’s products being sold from approximately 1900 stores to over 2200 stores, not only underscores ICU’s established market foothold but also sets the stage for sustained growth in the eyewear category and beyond.

“As we navigate the evolving business landscape, ICU remains steadfast in our commitment to driving growth and innovation,” stated Christine Roach President & CFO of ICU Eyewear, Inc. “The strategic expansion of our retail partnerships underscores our dedication to delivering exceptional products and experiences to our customers. With a keen focus on sustainable growth and operational excellence, ICU continues to position itself as a trailblazer in the eyewear industry, poised for further success in the years ahead.”

ICU is a leading designer of Over-the-Counter (OTC), non-prescription reading glasses, sunglasses, blue light-blocking eyewear, sun readers and outdoor specialty sunglasses. In 2020, ICU formed its ICU Personal Care brand to serve the needs of existing and new customers for Personal Protective Equipment (PPE) and related personal care categories.

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