PBTEEN ANNOUNCES PARTNERSHIP WITH TEEN ARTIST AND DESIGNER ISABELLA ROSE TAYLOR FOR EXCLUSIVE COLLECTION

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SAN FRANCISCO--(BUSINESS WIRE)--

PBteen, a member of the Williams-Sonoma, Inc. WSM portfolio of brands, announced today an exclusive home décor partnership with gifted teen artist and designer, Isabella Rose Taylor. Available for purchase in April 2017 on pbteen.com and in PBteen stores nationwide, the Isabella Rose Taylor for PBteen capsule collection offers a range of home products including bedding, decorative accessories and wall art featuring exclusive sketches and paintings from the artist herself. The collection of over 40 pieces is designed with a feminine yet sophisticated modern aesthetic and is Isabella's first foray into home furnishings.

"I'm so excited to be partnering with PBteen on a home collection," said Isabella Rose Taylor. "This collection is truly a reflection of me, blending my passion for art and fashion perfectly. PBteen and I have created pieces that are not only beautiful, but will encourage others to channel their own creativity."

"We are so impressed by the talent and originality that Isabella brings to her work," says Jennifer Kellor, executive vice president of merchandising, Pottery Barn Kids and PBteen. "Her entrepreneurial attitude and innovative outlook has allowed us to create a one-of-a-kind collection bringing her fresh take on the world of fashion and art into the homes of teens across the country."

The Isabella Rose Taylor for PBteen capsule collection will be available in April 2017 on PBteen stores and online at PBteen.com. Be the first to know when the collection launches by sign up at pbteen.com/isabella-rose-taylor.

ABOUT ISABELLA ROSE TAYLOR

Isabella Rose Taylor is a design and lifestyle brand founded in 2011. With her mission and vision to create truth in art, Isabella designs merchandise, art, clothes and home furnishings for girls looking to express their creativity and show their best selves. At a remarkably young age Isabella began sewing, painting and designing. She is the youngest designer to have a collection at Nordstrom and the youngest talent to ever present a clothing collection at New York Fashion week. Isabella has been named by Fast Company as one of the "100 Most Creative People in Business" and she has spoken at TEDX Hollywood and TEDXJanPath in India. Featured in Teen Vogue, Elle, Forbes, Entrepreneur along with television appearances on Steve Harvey and The Today Show, Isabella plans to finish up college while heading up her company IRT and exploring new creative ventures. For media inquiries or more information on IRT please visit www.isabellarosetaylor.com

ABOUT PBTEEN

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and U.S. retail stores. PBteen currently offers international shipping to customers worldwide. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram, PBteen ♥ and its PBteen blog. PBteen is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams Sonoma Home, Rejuvenation, and Mark and Graham – are marketed through e-commerce websites, direct mail catalogs and 624 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East and the Philippines and stores and e-commerce websites in Mexico.

Kelley Loeffler
Public Relations, PBteen
415-402-4007
kloeffler@wsgc.com

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