Social Media Outlook for Friday July 27 (NYT, XNPT, GDOT, STRA)

In recent years, traders and investors have increasingly turned to social media to discuss their investments. Now, interested parties can get a scientific look at what is being discussed on a weekly, monthly, and even hourly basis.

Provided by Social Market Analytics, here is the social media outlook for Friday, July 27.

Most Bullish

New York Times Company NYT shares traded down slightly on Friday. The company reported earnings on Thursday after the market close that showed a small gain in revenue.

XenoPort Inc. XNPT traded down about 2% on Friday after the company announced that the price of its public offering for its common stock would be $6.50 per share.

Most Bearish

Green Dot Corporation GDOT traded down about 60% on Friday after the company reported a decrease in its net income from the prior second quarter and lowering guidance.

Strayer Education STRA shares were down about 6.5% on Friday after reporting earnings that saw profits fall. The company also gave a weak outlook for its third quarter.

Most Discussed

Facebook FB traded down about 10% after the company reported earnings on Thursday after the market close. The company met earnings but did not give an outlook for the rest of 2012.

Apple AAPL is often on this list. Apple shares were up slightly on Friday after the company announced that it will buy AuthenTec AUTH, a mobile security company.

Amazon.com AMZN shares traded up after reporting earnings that missed analyst estimates. Investors think that investments in its distribution network will pay off.

Starbucks SBUX traded down about 11% on Friday after the company reported earnings that missed analyst estimates. The company also cut its guidance.

Complete Genomics GNOM shares traded down about 4.5% on Friday. The company announced results for a study on human evolution on Friday.