Katerina Sudit Joins Hill Holliday's Trilia as Chief Media Officer

Move Positions Media Practice for Continued Growth

Hill Holliday has made another key hire in tapping Katerina Sudit to lead its media practice, it was announced today by Hill Holliday president Chris Wallrapp. The appointment marks the second high profile hire in the last month; the agency appointed health marketing veteran Linda Bennett as Managing Director of Hill Holliday Health on October 1, bringing the number of women in executive leadership roles at the IPG shop to 50%.

As Chief Media Officer for Trilia, Sudit will lead the media offering of Hill Holliday and be responsible for client leadership and growth strategy. She will be based in New York and will work closely with the senior leadership team, including chief creative officer Lance Jensen. Sudit will report directly to Wallrapp.

Former Trilia head Dave Bolger departed the agency earlier this year to join the NFL as Chief Media Officer.

"Katerina has an enviable track record driving growth throughout her career, inspiring collaboration among teams, and transforming media strategies for clients," said Wallrapp. "She has exactly the right blend of analytical rigor and creativity that modern agencies need to thrive. We're thrilled to welcome her to the Hill Holliday family."

Sudit was most recently president of Havas Media in New York, where she led a team of 500 media planners and buyers across 21 clients. She was previously the US CEO of L'Agence PLUS at WPP, the full-service US agency for Chanel, and has held senior roles at Starcom, Mediacom and Mindshare.

Sudit has worked on a variety of clients spanning diverse industries including Unilever, Bacardi, Delta, NFL, P&G and CVS. During the course of her career she has built award-winning leadership, cultural and mentorship programs to drive talent engagement and collaboration. Known for her thought leadership in the industry, Sudit frequently speaks and writes about ROI and brand success models, the future of media, and modern marketing behavior.

"Joining Trilia is an amazing opportunity to lead a team of incredibly smart, talented and consumer-obsessed media minds," said Sudit. "Our business is experiencing unprecedented complexity, and I'm thrilled to lead Trilia in helping clients reframe the consumer narrative and succeed."

About Hill Holliday
Fighting the daily share battle in the noisiest categories. It's what we do. Hill Holliday is proud to be one of the top creative marketing agencies in the country, with more than 500 employees across our network. Since 1968, we've built our business on winning that daily share battle for our clients in the most competitive categories. Blending superior creative, media, and technology, we deliver game-changing ideas for such industry leaders as Bank of America, Party City, Capella University, Optum, Boar's Head, Simple Mobile, Novartis, Cracker Barrel, Bayer and Frontier Communications. For more about our people, our work, and our culture, please visit www.hhcc.com.

About Trilia Media
Trilia is the full-service media agency of Hill Holliday focused on science, ideas, and outcomes. It's a deceptively simple formula: science + ideas = better outcomes. But the simplicity masks the tricky part. Knowing how to use the science and developing creative ideas that challenge conventions is what we do. We'd rather see our clients do more, and waste less, and we apply that philosophy to our brands to uncover media inefficiencies and reapply spending to media campaigns, execution channels, targets, and tests that will deliver real business results. Trilia's clients include Santander Bank, Tempur Sealy, Capella University, Harvard Pilgrim Health Care, Party City, Robert Half and Frontier Communications. For more about Trilia, please visit http://www.triliamedia.com.

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