First Data Launches SpendTrend® Holiday Insights Dashboard

New dashboard provides real-time, robust insights on holiday spending patterns across the U.S.

First Data FDC, a global leader in commerce enabling technology, today launched SpendTrend Holiday Insights, a real-time spending dashboard to help those at the cutting edge of commerce make data-driven business decisions this holiday season.

First Data's Holiday Insights spending results are based on data drawn from transaction activity from a selected subset of First Data's processing portfolio. The analysis includes all card-based forms of payment and is based on actual, same-store-sales activity. Growth rates reflect a year-over-year comparison of season-to-date trends.

"Using our data platform, First Data provides a view into spending trends across payment types and industry verticals, allowing us to deliver real-time data that helps our clients and partners drive top and bottom line results," said Glenn Fodor, Senior Vice President and Head of First Data Insights. "Holiday Insights provides real-time information for the upcoming high-volume consumer spending holiday season."

Insights will include seasonal growth rates for overall and industry-specific spending categories, geographic spending trends and special day-range callouts such as Thanksgiving and Black Friday, among others. In addition, Insights will provide a daily ranking of the most active subsectors and a look into dining spend velocity.

SpendTrend is the industry's trusted source of payment information, providing economic analyses revealing comprehensive views of consumer purchasing trends on a monthly and quarterly basis, and during holidays, based on actual sales data.

Holiday Insights is now available at www.firstdata.com/SpendTrend through January 3, 2019. Follow First Data on LinkedIn and Twitter for additional information on holiday spending trends.

About First Data

First Data FDC is a global leader in commerce-enabling technology, serving approximately 6 million business locations and 4,000 financial institutions in more than 100 countries around the world. The company's 22,000 owner-associates are dedicated to helping companies, from start-ups to the world's largest corporations, conduct commerce every day by securing and processing more than 3,000 transactions per second and $2.4 trillion per year. For more information, visit www.firstdata.com and follow us on Twitter at @FirstData and LinkedIn.

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