Tide® Recognized as a Leader in Laundry for Sensitive Skin With Seals from National Psoriasis Foundation and National Eczema Association

Tide Free and Gentle First and Only Detergent Awarded with Seals from Both Organizations

Tide Free and Gentle Liquid Laundry Detergent and Tide PODS® Free and Gentle Laundry Detergent are the first laundry detergent products to receive both the National Psoriasis Foundation (NPF) Seal of Recognition and National Eczema Association (NEA) Seal of Acceptance™.

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Tide Free and Gentle is the first and only detergent awarded with seals from both the National Psoriasis Foundation and the National Eczema Association (Graphic: Business Wire)

"We're proud to recognize innovative products that are designed to not irritate the dry, itchy, flaky symptoms of psoriasis," said Randy Beranek, president and CEO, NPF. "Tide Free and Gentle Laundry Detergent and Tide PODS® Free and Gentle Laundry Detergent have been independently reviewed by a panel of dermatologists and people living with psoriasis and are recognized by the NPF as proven to be gentle for skin afflicted with psoriasis, psoriatic arthritis or any type of sensitive skin."

The NPF's Seal of Recognition highlights over-the-counter products that are recognized to help ease irritation for those living with psoriasis and psoriatic arthritis or those with sensitive skin or limited mobility. The NEA has also provided Tide Free & Gentle with the Seal of Acceptance™ that recognizes products that are suitable for people with eczema or sensitive skin.

"We created the Seal of Acceptance™ to help people clearly identify products that are designed for individuals with eczema or sensitive skin," said Julie Block, President and CEO of the National Eczema Association. "We know it can be difficult to find the right solution for your family when someone has eczema, so the seal is meant to help remove some of the guesswork."

Manufacturers interested in submitting their products for NPF and NEA seals must go through an application, evaluation, and approval process that includes providing the product's ingredients, formulation, and independently tested scientific data, including human irritation patch testing, that demonstrates the product does not irritate skin with psoriasis, eczema, and severe sensitive skin.

"As a dermatologist, I provide my patients with laundry recommendations that are proven to be mild on skin," said Joshua Zeichner, Assistant Professor of Dermatology at the Mount Sinai Hospital in New York City. "Detergents with fragrances and dyes can cause skin irritation and allergies, so I recommend that my patients avoid them. It's important not to sacrifice cleansing ability for skin mildness, because if a detergent is not effective, patients will go back to conventional detergents that may be damaging to the skin."

Tide is proud to have met the rigorous qualification process for these seals and to deliver the clean people can expect from Tide while being gentle on sensitive skin.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

About NEA

The National Eczema Association (NEA) is a non-profit 501(c) (3) organization whose mission is to improve the health and quality of life for individuals with eczema through research, support, and education. NEA was founded in 1988 by a group of patients, medical professionals, and parents who decided they could do something more to make living with this skin disease a great deal easier. As the sole patient advocacy organization serving people with eczema, NEA is active year-round to promote eczema awareness and address issues critical to patient care.

About NPF

Serving its community through more than 50 years of patient support, advocacy, research funding, and education, the National Psoriasis Foundation (NPF) is the world's leading nonprofit fighting for individuals with psoriasis and psoriatic arthritis. The NPF mission is to drive efforts to cure psoriatic disease and dramatically improve the lives of more than 8 million Americans affected by this chronic immune-mediated disease. As part of that effort, NPF created its Patient Navigation Center to offer personalized assistance to everyone with psoriasis or psoriatic arthritis. To date, NPF has funded more than $19 million in research grants and fellowships that help drive discoveries that may lead to more and better treatments and ultimately a cure. Learn more at www.psoriasis.org.

For more information about the National Psoriasis Foundation Seal of Recognition, visit www.psoriasis.org/seal.

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