BUENOS AIRES, Argentina, Sept. 28, 2018 /PRNewswire/ -- McCann Worldgroup was named Agency of the Year 2018 at the Ibero-American Advertising Festival (FIAP) celebrating the most creative advertising in all Spanish-speaking and Portuguese-speaking countries. Held in Buenos Aires, FIAP is one of the leading creative awards shows in Latin America.

Harris Diamond, Chairman and CEO of McCann Worldgroup, said, "With almost a tenth of the world speaking Spanish and Portuguese, I am incredibly proud of the range and depth of strategic insights, cultural understanding and creative skillset that our agencies in Latin American and Europe are bringing to bear in helping our clients to grow with this important global consumer population."

Five McCann agencies won significant awards at FIAP, including WMcCann, Brazil (4 Gold and 1 Silver), Mercado McCann, Buenos Aires (2 Gold, 4 Silver and 2 Bronze), McCann Lima (3 Gold and 6 Bronze), McCann Buenos Aires (1 Bronze), and McCann Spain (2 Gold, 9 Silver and 2 Bronze).

"At McCann Worldgroup, our mission is to be the number one creatively-driven global marketing company," said Fernando Fascioli, President for Latin America of McCann Worldgroup. "This recognition highlights our continuous search for creative excellence, including for big brands."

In addition to the agency awards, two young creatives at WMcCann Brazil – art director Miranda Gleiser and copywriter Osvaldo Neto – won Second Place in the Young Creatives Creative Marathon.

The FIAP recognition follows a year in which McCann Worldgroup was named the Most Creatively Effective Agency Network in the global 2018 Effie Effectiveness Index as well as taking top 2018 honors at many global creative shows, including the Cannes Lions Festival, the Andy Awards, The One Show, D&AD, AdFest, and the New York Festivals.

About McCann Worldgroup

McCann Worldgroup, the world's most creatively effective marketing services company, is dedicated to helping brands play a meaningful role in people's lives. With over 20,000 employees in more than 100 countries, the network includes: McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (sponsorship & experiential), McCann Health (professional/dtc communications), CRAFT (global production), Weber Shandwick (public relations), FutureBrand (consulting/design), and PMK-BNC (entertainment/popular culture). McCann Worldgroup is part of the Interpublic Group IPG.

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SOURCE McCann Worldgroup