DULUTH, Minn., Aug. 10, 2018 /PRNewswire/ -- maurices, the hometown specialty retailer, announces A Day of Denim event across their retail locations on Saturday, August 11 to launch its new line of Everflex™ denim and showcase its large collection of styles and sizes including Silver^® Jeans Co. denim.

The in-store event across 900+ retail locations will feature giveaways and refreshments and employees will be on hand to help style and find women of all shapes and sizes their perfect jeans for fall in sizes from 2-24. maurices is proud to be the largest brick and mortar retail chain to carry Silver denim – your one stop shop for all the latest styles.

The brand is launching Everflex™ denim, starting at $49 in dark, medium and black washes with a high rise that flatters in all the right places. Everflex™ uses new technology to create a fabric that gives compression and fit forgiveness at the same time. If you thought you couldn't do the can-can in jeans, think again. Everflex™ fabric is made to move with you – these will be the softest, stretchiest and most flattering pair of jeans you've ever owned, and quickly become your go-to's from day to night. 

About maurices
maurices, a subsidiary of Ascena Retail Group, Inc. ASNA, which includes maurices, Ann Taylor, LOFT, Lou & Grey, dressbarn, Justice, Lane Bryant, and Catherines, is located in over 980 locations across North America. As a hometown specialty retailer, maurices is deeply committed to bringing affordable, versatile, and flattering fashion in sizes 2-24 to real women, living real lives in small towns across North America. From workday to weekend, maurices inspires women to look and feel great – just as they are. For women who know it, it's a beloved destination they feel total affection for. And the feeling is mutual. For the rest of the world, maurices is the kind of place you discover, and fall in love with. Discover what you've been missing on maurices.com or at your nearest maurices boutique #discovermaurices.

Contact:
Sarah Clark
805.448.6981
sarah@daydreamerpr.com

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SOURCE maurices