Unlock Your Ambition With the New Fitbit Ionic: adidas Edition Smartwatch -- the Training Companion for Athletes of All Levels

Features adidas Train, a unique coaching experience with on-device workouts that will help improve form, power and speed

Exclusive adidas clock face and swim-ready sport band complement Ionic's lightweight design, up to five days battery lifeⁱ, and advanced health and fitness features like industry-leading GPS, continuous heart rate and exercise tracking

Fitbit FIT, the leading global wearables brand, today launches Fitbit Ionic: adidas edition™, a watch designed to help athletes of all levels improve their performance with running-specific training. The result of a partnership between Fitbit and adidas announced last year, Fitbit Ionic: adidas edition includes all the advanced health and fitness features of Fitbit Ionic plus provides a unique coaching experience through the adidas Train app, developed in collaboration with performance experts at adidas, that includes six on-screen workouts aimed at improving form, power and speed. Other exclusive Fitbit Ionic: adidas edition features include:

• Signature two-toned breathable sport band in Ink Blue and Ice Gray with Silver Gray aluminum case
• Custom adidas-designed clock face inspired by the iconic race bib; available in four colors

Fitbit Ionic: adidas edition smartwatch is available for pre-sale today on Fitbit.com and in retailers globally starting March 19, 2018.

Improve performance with adidas Train

Fitbit Ionic: adidas edition features the adidas Train app: six on-screen run-focused workouts designed to complement any training regimen and help improve cardio, strength and flexibility. Each of the workouts are carefully constructed by a team of adidas performance experts with years of experience in movement-based training, and focus on foundational movements that have been found to help runners and athletes overall achieve their performance goals.

The adidas Train app, exclusive to Fitbit Ionic: adidas edition, provides step-by-step coaching to guide you through each series of movements to ensure you are doing it correctly. These are accessible right on your wrist and can be done anywhere/anytime, allowing you to customize the way you incorporate them into your workout routine. Workouts include:

• Dynamic Warm Up to increase your core temperature and get your body ready to work (5 min.)
• Power Pace to train your body to be more elastic, forceful, and efficient (10 min.)
• Metabolic to increase your speed and boost your metabolism (15 min.)
• Run Activation to improve your hip, core and shoulder stability (5 min.)
• Strong Strides to build strength throughout your run (10 min.)
• Post Run Stretch to ensure proper recovery with a fast and easy cool-down stretch (5 min.)

"As the leading global wearables brand synonymous with health and fitness, partnering with a sports industry great like adidas to develop an exclusive version of our first smartwatch provides athletes of all kinds with the ability to be their best through a unique coaching experience," said Tim Rosa, Chief Marketing Officer of Fitbit. "The battery life of up to five days, industry-leading GPS, and advanced health and fitness features of Fitbit Ionic combined with the movement-based training methodology developed by adidas experts will offer users best in class tools designed to help them reach their performance goals."

All the benefits of the Fitbit Ionic experience

Fitbit Ionic: adidas edition also includes all of the advanced features from Fitbit Ionic: long battery life of up to five days, industry-leading GPS, enhanced PurePulse^® continuous heart rate tracking, advanced run features like Run Detect, Auto-Pause and Auto-Lap, cardio fitness level (estimated VO2 Max), water resistance to 50 meters, onboard personal music along with Pandoraⁱⁱ stations and Deezerⁱⁱⁱ playlists, contactless payments with Fitbit Pay™^iv, automatic activity and sleep tracking, and access to more than 400 apps and clock faces in the Fitbit App Gallery.

"Basketball is more than what you see on the court," said Andrew Wiggins, Small Forward for the Minnesota Timberwolves and Fitbit Ambassador. "Much of the hard work is in the training: countless workouts, drills, time spent in the gym, and getting proper nutrition and plenty of sleep. I'm already benefiting from using Fitbit Ionic but am excited to train with Fitbit Ionic: adidas edition to further improve my endurance and performance."

Pricing and availability

Fitbit Ionic: adidas edition is available for presale today on Fitbit.com and select online retailers for $329.95. Fitbit Ionic: adidas edition will be available in stores worldwide beginning March 19, 2018, including major North American retailers Amazon, Best Buy, Dick's Sporting Goods, Kohl's, Macy's and Nordstrom. It comes with an exclusive two-tone sport band in Ink Blue and Ice Gray that is swim-ready and offers breathability for active workouts. Existing Ionic accessories, including the classic band and Horween leather strap, are compatible with Fitbit Ionic: adidas edition.

About Fitbit, Inc. FIT

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit's diverse line of innovative and popular products include Fitbit Surge^®, Fitbit Blaze^®, Fitbit Charge 2^®, Alta HR™, Alta^®, Fitbit Flex 2^®, Fitbit One^® and Fitbit Zip^® activity trackers, as well as the Fitbit Ionic™ smartwatch, Fitbit Flyer™ wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scales. Fitbit products are carried in over 45,000 retail stores and in 86 countries around the globe. Powered by one of the world's largest social fitness networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, Guided Health Programs, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.

Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.

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About adidas AG

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach/Germany, the Group employs 60,000 people across the globe and generated sales of € 19 billion in 2016.

ⁱ Varies with use and other factors.

ⁱⁱ Requires Pandora Plus or Premium subscription, available in the U.S. only.

ⁱⁱⁱ Requires Deezer paid subscription.

^iv Payment availability at: https://www.fitbit.com/fitbit-pay/banks.

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