The BURGER KING® Brand Takes on Net Neutrality Via "WHOPPER® Neutrality" Social Experiment

The Internet Should be Like BURGER KING® Restaurants … Welcoming of Everyone

The repeal of Net Neutrality is a hot topic in America, but it can be difficult to understand. That's why the BURGER KING® brand is releasing an eye-opening video called WHOPPER® Neutrality which replicates scenarios that show the potential effect of the repeal of Net Neutrality.

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The BURGER KING® Brand Takes on Net Neutrality Via "WHOPPER® Neutrality" Social Experiment (Photo: Business Wire)

The recent repeal of Net Neutrality means that internet providers can throttle bandwidth, offer paid fast lanes, block and prioritize content as they wish¹. The BURGER KING® brand reenacted what this repeal could mean at the counter with people buying WHOPPER® Sandwiches.

During the WHOPPER® Neutrality experiment, BURGER KING® restaurant guests that ordered their WHOPPER® Sandwiches at the regular price had to wait a very long time to receive their orders. Other customers received their orders swiftly, because they paid increased fees for faster service. This caused infuriation. When the ultra-aggravated customers learned they were part of this WHOPPER® Neutrality experiment, everything clicked.

"We believe the internet should be like BURGER KING® restaurants, a place that doesn't prioritize and welcomes everyone," said Fernando Machado, BURGER KING® Global Chief Marketing Officer. "That is why we created this experiment, to call attention to the potential effects of net neutrality."

Watch the WHOPPER® Neutrality experiment on YouTube.com/BurgerKing starting today. All guests are encouraged to support Net Neutrality by signing the petition at Change.org/SavetheNet.

1: https://www.aclu.org/issues/free-speech/internet-speech/what-net-neutrality

About BURGER KING^®

Founded in 1954, the BURGER KING^® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER^®, the BURGER KING^® system operates more than 15,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING^® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING^® brand is owned by Restaurant Brands International Inc. (((TSX, NYSE:QSR), one of the world's largest quick service restaurant companies with more than $27 billion in system-wide sales and over 23,000 restaurants in more than 100 countries and U.S. territories. To learn more about the BURGER KING^® brand, please visit the BURGER KING^® brand website at www.bk.com or follow us on Facebook and Twitter.

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