8 Stocks To Follow On JC Penney's Concerning Outlook

Shares of J C Penney Company Inc JCP plummeted more than 25 percent early Friday morning and hit a new all-time low of $2.70 after the department store provided an update on its third-quarter performance and full-year guidance.

Other Stocks Moving

The impact of JC Penney's lowered outlook is evident in other department stores and direct-competitor retailers: Related Links: What Can Retail Learn From eBay? The Case For Owning Beaten Up Retail Stocks

JC Penney guided its third-quarter comparable-store sales to increase in a range of 0.6 to 0.8 percent but also guided its full-year fiscal 2017 comparable store sales to be down 1 percent and at best flat. The company previously guided its comparable store sales for the full year to be at best positive 1 percent.

In addition, the company said it will record an adjusted loss of 40 to 45 cents in the third quarter in conjunction with a clearance sale for women's and apparel categories.

"Based on the encouraging results from a third quarter reset in women's apparel, which expanded our casual and contemporary offering, we made the strategic decision to accelerate a wider transformation of the entire women's department by clearing slow-moving inventory primarily in women's and other apparel categories.

"Following this comprehensive reset, we saw an improvement in performance, particularly in our women's division, confirming these actions were necessary to drive growth in our women's apparel business," said Marvin R. Ellison, chairman and CEO for JC Penney in a press release.

• Macy's Inc M: Down 5.58 percent at $20.15.
• Kohl's Corporation KSS: Down 4.79 percent at $42.50.
• Sears Holdings Corp SHLD: No change at $6.06.
• Bon-Ton Stores Inc BONT was trading higher by more than 15 percent, although this is attributed to company-specific encouraging news from Thursday.

Investors may want to pay particularly close attention to other brick-and-mortar retailers amid JC Penney's cautious guidance. Here is a brief summary and their performance early Friday morning:

• Target Corporation TGT: Down 0.82 percent at $61.50.
• Wal-Mart Stores Inc WMT: Down 0.45 percent at $88.22.
• Nordstrom, Inc. JWN: Down 0.73 percent at $41.90.
• Dillard's, Inc. DDS: No change at $54.33.