Instagram surges past 50 mn users

Depending on your metric, Facebook's acquisition of Instagram just released some latent value. According to Mashable, the mobile photo-sharing service has soared past 50 mn users, up from around 35 mn at the time Facebook bought it for $1 bn in cash and stock. Instagram is adding 5 mn new users a week at this point.

On a cost per user basis, relative to the acquisition price, this is definitely an improvement. Facebook effectively paid $29 per Instagram user, and now that price is down to $20 per user. Of course, this is only relevant if Facebook finds a way to monetize the Instagram user base.

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Source: Mashable

Photo: lauriedeprete via Instagram