NFL Hit With $4.7B Verdict In Sunday Ticket Trial, Damages Could Triple Under Federal Law

The National Football League faces approximately $4.7 billion in damages, potentially tripling to $14 billion under federal law, after losing a jury trial over anticompetitive aspects of its Sunday Ticket broadcast package.

The main contention of the lawsuit was that the NFL and DirecTV compelled viewers to pay for out-of-market games, even if their favorite team wasn’t playing, and at an inflated price. NFL Commissioner Roger Goodell defended the league in court, asserting that DirecTV alone decided the subscription fee.

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However, the attorney representing the fans challenged this assertion during closing arguments, suggesting it was a “company line” and that a distribution model on basic cable would double the average game distribution. The NFL’s legal team contended that their current strategy fosters competition, encourages networks to invest in high-quality broadcasts, and enables revenue sharing among teams.

The NFL also insisted that exclusive TV deals are protected by the Sports Broadcasting Act, which grants an antitrust exemption for the sale of broadcasting rights. DirecTV, which denied any wrongdoing, was not on trial as it had successfully persuaded the judge in 2021 to move customer claims against the company to closed-door arbitration.

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This story was generated using Benzinga Neuro and edited by Pooja Rajkumari

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