What Happened: Google confirmed the authenticity of the leaked documents, which it had previously declined to comment on, reported The Verge. The documents offer a unique, albeit unclear, view into Google’s search ranking algorithm.

“We would caution against making inaccurate assumptions about Search based on out-of-context, outdated, or incomplete information,” said Google spokesperson Davis Thompson.

Google did not immediately respond to Benzinga's request for comment.

See Also: Elon Musk Shares Hack To Improve Google Search Quality: ‘It’s A Real Problem!’

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The leak could cause significant disruptions across the SEO, marketing, and publishing industries. Google’s search algorithm decisions have a profound impact on businesses reliant on the web, leading to an industry of people seeking to decode or outsmart the algorithm.

Why It Matters: This leak comes amid a series of controversies surrounding Google’s search algorithm.

Economist Paul Krugman also expressed difficulties with Google and other search engines, stating that AI is ‘worse than useless’.

Krugman isn't alone, either – Tesla Inc. CEO Elon Musk called it a "real problem" and shared a hack to improve Google Search quality.

Check out more of Benzinga’s Consumer Tech coverage by following this link.

Read Next: Apple’s Adoption Of AI For iPhones Will Drive ‘Multi-Year Upgrade Cycle,’ Say Analysts Ahead Of WWDC

Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.

Photo by Solen Feyissa on Unsplash