Spotify Technology SA (NYSE:SPOT) has disclosed the number of followers for some of its top podcasters, with Joe Rogan leading the pack by a significant margin.
What Happened: Spotify previously introduced a feature that displayed the number of followers for various podcasters, including Rogan, Alex Cooper, and Travis Kelce.
Rogan, who signed an exclusive deal with Spotify in 2020, has a staggering 14.5 million followers on the platform as of Thursday. This figure is nearly three times more than the next most-followed program, TED Talks Daily, reported Bloomberg.
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Spotify’s new feature, which is currently being tested, is accessible on the landing pages of shows on the Spotify mobile app. It allows users to see the number of followers a podcast has.
The audio streaming and media service provider has stated that the number of followers represents the users who have chosen to “follow” a show on Spotify. The report noted that it doesn’t reflect the show’s total audience or an episode’s performance.
Why It Matters: Rogan’s podcast, “The Joe Rogan Experience,” has been a major hit on Spotify. In 2023, Rogan’s podcast was the most popular on Spotify for the fourth year in a row.
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