Elon Musk has threatened nonprofit Media Matters with a "thermonuclear lawsuit" the moment courts open on Monday for causing an advertiser exodus from X, formerly Twitter.
What Happened: Musk's latest threat to sue Media Matters comes after the nonprofit reported that ads from Apple Inc. AAPL, IBM Corp. IBM, Oracle Corp. ORCL and others are appearing next to antisemitic posts on X, formerly Twitter.
Responding to this, IBM and Apple have already pulled ads from X. They were also joined by The Walt Disney Co. DIS and Warner Bros. Discovery Inc. WBD.
While Musk remained resilient earlier, saying "I'm sticking to my principles!" he is now threatening a "thermonuclear lawsuit" against Media Matters for causing the advertiser exodus.
Musk even added that he will be going after the nonprofit's board, donors and the "network of dark money."
It's also not the firm time Musk has threatened or sued a nonprofit organization over an advertiser crisis. Earlier in August, Musk's X sued Center for Countering Digital Hate (CCDH) for discouraging advertisers from running ads on X.
Why It Matters: Earlier this week, Musk endorsed an antisemitic theory that claimed "Jewish communities" were pushing white hatred.
He went ahead and called it the "actual truth".
It's not clear yet if Musk will eventually apologize or go ahead and sue Media Matters.
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