Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) will reportedly release its highly-anticipated foldable phone, the Pixel Fold soon, allowing users to trade in their Apple Inc. (NASDAQ:AAPL) iPhones for a discounted price.
What Happened: Google is set to enter the foldable smartphone market. The company is expected to launch its debut Pixel Fold in June, which will be revealed at the upcoming Google I/O developer conference on May 10, reported CNBC citing some internal communications.
With this launch, Google will challenge Samsung Electronics Co., Ltd’s (OTC:SSNLF) dominant position in the foldable smartphone business.
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What To Expect From Pixel Fold: According to the documents, the upcoming foldable phone by Google, internally codenamed “Felix,” will feature the most resilient hinge on a foldable device. The company intends to promote the foldable phone as a compact and water-resistant device sporting a 5.8-inch exterior display.
Additionally, unfolding the phone will reveal a 7.6-inch tablet-like screen similar to that of Samsung’s foldable phones. It will be equipped with Google’s Tensor G2 chip, the same processor used in last year’s Pixel 7 and Pixel 7 Pro models, the report noted.
Expected Price Range: Pixel Fold is expected to be priced above $1,700, positioning it as a competitor to Samsung’s $1,799 Galaxy Z Fold 4.
Google did not immediately respond to Benzinga’s request for comments.
Why It’s Important: Google plans to offer incentives to entice people to switch to the Pixel Fold. This may include a trade-in program allowing users to exchange their existing Pixel, iPhone, or Android-powered phones for a discount on the new foldable phone, the report stated, citing internal documents.
Pixel Fold buyers may also be offered a complimentary Pixel Watch, the company’s latest smartwatch.
Previously it was reported that Samsung is mulling over the possibility of replacing Google with Microsoft Corporation’s (NASDAQ:MSFT) Bing AI as the default search engine for its smartphones.
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