Watch Out Expedia - Google Now Has 'Price Guarantee' As Part Of Travel Initiative - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

Alphabet Inc GOOG GOOGL Google launched Search tools for browsing hotels, saving money on flights, and other tools for summer travel.
Google introduced an easier way to browse and discover hotels on mobile.
With a single tap, users can save the hotel, pull up more details about the area, or view a summary of what people find notable about the property. After viewing the property, the users can swipe up to continue browsing.
On Google Flights, users can see whether current prices are low, typical, or high compared to historical averages. With Google's new pilot program for price guarantees in the U.S., it will monitor the price every day until departure, and if it does go down, it will send you back the difference via Google Pay.
Now users can look for an attraction or tour company on Search or Maps and find prices directly on their listing, plus a link to book their ticket. For tourist attractions, like the Tower of London, users will find suggestions for related experiences, like a city-wide tour with multiple stops.
Travel stock Expedia Group, Inc EXPE shares traded lower by 2.28% at $94.83 on the last check Monday. In 2022, Morgan Stanley painted a bleak picture regarding the industry heading into 2023, citing ad spend, discounting, and market share trends as it continues to invest in customer acquisition and direct traffic.
Price Action: GOOG shares traded lower by 0.58% at $103.40 on the last check Monday.