ChatGPT, Show Me The Money! Microsoft To Place Ads In ChatGPT Powered Bing Search

  • Microsoft Corp MSFT aims to tap the popularity of its OpenAI’s GPT-4 powered Bing search engine by introducing ads helping advertisers reach people in a high-quality and targeted environment.
  • Microsoft said there are now more than 100 million daily users of Bing. New scenarios like chat drive engagement, including more than 100 million chats.
  • Of the millions of users in Preview, one-third are new to Bing, creating a net new opportunity for publishers.
  • Also Read: Microsoft Positioned To Tap ChatGPT Wave In Its Favour: Analyst
  • Now, Microsoft proposes to drive more traffic to publishers in this new world of search and increase revenue to publishers.
  • Microsoft is exploring additional capabilities for publishers, including our more than 7,500 Microsoft Start partner brands.
  • Microsoft eyes an expanded hover experience where hovering over a link from a publisher will display more links from that publisher, giving the user more ways to engage and drive more traffic to the publisher’s website. 
  • For Microsoft Start partners, the company weighs placing licensed content besides the chat answer, helping to drive more user engagement. 
  • Microsoft also explored placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.
  • Price Action: MSFT shares traded higher by 0.89% at $283 premarket on the last check Thursday.
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