US Top Court Hears Jack Daniel's Trademark Fight Over Dog Toy: Report

  • The U.S. Supreme Court heard arguments in a trademark clash between Brown-Forman Corp (NYSE: BF-B) owned Jack Daniel's and a dog accessory company.
  • The case is about a parody chew toy that resembles the distiller's black-label whiskey bottle, reported Reuters.
  • This is a case of Jack Daniel's trademark rights against legal protections for creative expression by VIP Products LLC.
  • The report added that Jack Daniel's Properties Inc had appealed a lower court's ruling that VIP's vinyl chew toy qualifies as an "expressive work" protected by the U.S. Constitution's First Amendment.
  • Industry groups that support the Tennessee-based whiskey brand, say the dispute is important for corporate America's ability to protect its brands and reputations.
  • At the same time, the opposing view is that a win for Jack Daniel's could harm creative expression.
  • Price Action: BF.B shares are trading higher by 1.11% at $63.07 on the last check Wednesday.
  • Photo Via Company
Market News and Data brought to you by Benzinga APIs
Posted In: NewsLegalMediaGeneralBriefs
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!