China's IQIYI Revealed Latest Metaverse Offering - iQIYI (NASDAQ:IQ)

Chinese video streaming platform IQIYI, Inc's IQ extended reality (XR) business showcased the first headset of a new product line, incorporating elements of augmented, virtual, and mixed reality technology.
Qiyu, formerly named iQiyi Smart, launched the Qiyu Mix on Monday, Caixin Global reports.
The headset is a first for the subsidiary, which previously focused on just VR products.
XR is a catch-all for AR, VR, and MR likely to be integral parts of the metaverse, one form of the following internet generation.
Revenue from IQIYI decreased 2% Y/Y to $1.1 billion in Q3, beating the consensus of $1.03 billion. It marked an improvement as the revenue declined 13% Y/Y to $993.8 million in Q2.
In Q3, iQIYI subscribers reached 101 million versus 104.7 million a year ago.
Peer Alibaba Group Holding Limited's BABA e-commerce platform Taobao conducted final tests before making its first metaverse live-streaming product debut.
Alibaba's metaverse project will likely launch online around the upcoming New Year's shopping extravaganza.
Price Action: IQ shares traded higher by 11.40% at $4.95 on the last check Thursday.