What Happened: In November, Meta employees joined a virtual brainstorming session to discuss ideas for building a Twitter rival, according to The New York Times.
"Twitter is in crisis and Meta needs its mojo back," one Meta employee wrote in a post. "LET'S GO FOR THEIR BREAD AND BUTTER."
Many ideas floated during the session, including the rollout of Instagram's new "Notes" feature, building a text-focused app using Instagram's technology and adding a new Twitter-like feed to Instagram. They suggested names for the features as Realtime, Real Reels and Instant.
Why It's Important: A race was going on to dethrone Twitter and capitalize on the chaos of its new regime under Musk, who acquired the microblogging site for $44 billion in October, the report noted.
This story was originally published on Dec. 8, 2022.
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