Nike Cuts Ties With NBA Player Kyrie Irving

  • Nike Inc NKE officially severed ties with basketball player Kyrie Irving.
  • The shoe and athletic apparel maker took the decision a month after suspending the Brooklyn Nets player over his promotion of an anti-Semitic movie, the WSJ reports.
  • The partnership with the player resulted in a sneaker line popular with professional athletes and consumers.
  • Irving had expressed regret for his actions and said promoting the documentary was a mistake.
  • Nike’s relationship with the player had issues since late 2021 when he took to social media to complain his unhappiness with the design for his shoes.
  • With the decision, Nike has joined the likes of Adidas AG ADDYY, which ended a partnership with rapper Kanye West over his anti-Semitic comments.
  • Price Action: NKE shares are trading higher by 0.07% at $109.70 in premarket on the last check Tuesday.
  • Photo Via Company
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